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Mumbai, 22nd November 2011: India?s No.1 FM radio network 92.7 BIG FM is now breaking grounds on the internet too with its Facebook page clocking a fan base of 1,01,630 lakh fans. Recognizing the acceleration of social media in today?s era, 92.7 BIG FM constantly engages its fans by creating interesting and highly engaging Facebook applications and contests, to reach out to its audiences. In recent times the RAMKY Green Ganesha campaign had a massive hit with over 75000 fans.
Brand across categories have increased their presence on the social media platform keeping in mind the manifold rise in time spent by internet users on this medium.92.7 BIG FM?s objective is to tap into this huge subscriber base by giving them an innovative, entertaining and highly engaging platform. The engagement is through daily contests, interesting trivia and engaging apps. These apps are user friendly that enable the users to explore and participate with minimum effort and have a delightful experience.
Commenting on the success of Facebook application, 92.7 BIG FM spokesperson said in a statement, "We are overwhelmed with the massive success and whopping response that our Facebook page has received. Keeping in mind the increased importance and growth of social media and the digital space, we have stayed abreast with it to tap our avid internet enthusiasts, offering them an interactive platform on their favourite social networking website. We will continue to entertain our listeners not only on radio but online too."
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