New DELHI: In a bid to cement its place in the hybrid set-top box space, multi-system operator (MSO) Siti Networks has launched Siti PlayTop Magic, a 4K HDR STB which offers Android TV features along with linear TV. For a superior next-generation entertainment experience, the STB uses NAGRA’s card-less content security solution. This represents NAGRA’s first Android TV project in India based on the Google MediaCAS framework for Android TV deployments.
Through its partnership with NAGRA, Siti Networks hopes to rapidly deploy both secure and market-leading Android TV services across its three-million strong subscriber base in India including a comprehensive content offering and access to a large library of applications.
Additionally, Siti PlayTop Magic's mobile app, available on both iOS and Android platforms, brings a single subscription for multiple OTT apps like Hungama Play, Shemaroo Me and Adda Times in customers’ palms.
The roll-out of Siti PlayTop STB and iOS/Android apps is a crucial part of the MSO’s expansion strategy in India, remarked Indian Cable Net Company Ltd (JV partner of Siti) director Suresh Sethiya.
"We are delighted to partner with Nagra, who provides comprehensive support for Android TV through an end-to-end content protection ecosystem. This box will make any TV Smart while bringing Siti HD+ digital cable television's ultimate viewing experience with a DVR facility,” shared Siti Networks CEO Anil Malhotra.
The NAGRA solution provides comprehensive support for Android TV through an end-to-end content protection ecosystem that can be extended at a time of an operator’s choosing through additional options such as forensic watermarking and/or anti-piracy services.
Deployed “as a service,” it enables operators to take advantage of reduced total cost of ownership and regular modular and cloud-driven updates and frameworks for both CAS and DRM integration, while ensuring the ecosystem remains protected from pirates.
“We’re proud to partner with Siti Networks on its continued expansion within the Indian market,” said NAGRA SVP – sales APAC Stephane Le Dreau. “The strength, level of innovation and unique features of NAGRA’s content and service protection services for Android TV provides operators around the world with the tools they need to protect their content and rapidly deploy and protect their next-generation services against piracy.”
