KOLKATA: As the country gears up to welcome Goddess Durga,  NXTDigital, the media arm of the Hinduja Group, has come up with a new consumer connect program – ‘ NXTDigital DURGOTSAV’. The program has been launched with the goal of spreading the message that though the festivities may be diluted due to the challenges posed by Covid2019, one can still celebrate the homecoming of Maa Durga through the company’s Durga Puja initiative.

As part of this initiative,  NXTDigital is encouraging consumers to record videos of themselves performing under three categories, namely -  song, dance and recitation and upload the same on durgotsav.nxtdigital.in starting 17 October 2020. Entries will be open till 23 October. This will be further promoted across  NXTDigital's social media channels and website.

Select participants will get a chance to feature on the television channels of INDigital and  NXTDigital network as a part of this video contest during the 5 days of the festival. Moreover, video entries will be judged and the top three videos in the three categories stand a chance to win attractive gifts by answering a simple question.

NXTDigital Ltd marketing and brand head Rajdeep Rudra said: “The unprecedented success of a similar initiative Ganpati Bappa Morya to celebrate Ganesh Chaturthi earlier this year, spurred us into extending the model to celebrate the festival of Ma Durga. We want to help our customers feel connected to the goddess and commemorate her in the same way as it has been done before, from the comfort of their homes. Through this initiative, our aim is to capture the essence of the festival, promote the feeling of joy and one-ness and spread the message of building a safe environment – even if it is done virtually.”

Shortlisted videos will also be edited and broadcast on INDigital and NXTDigital (HITS) channels from 22 Oct to 25 Oct i.e. the entire duration of Durga Puja.