MUMBAI: Even as Siti Cable CFO Sanjay Goyal put in his papers at the company, Zee Group has promoted Taj Television senior vice president finance Anil Jain to step into his shoes as CFO.

As was reported earlier today by Indiantelevision.com, Zee Group was looking to internally promote one of its executives from its group companies to fill in the position left vacant at Siti Cable. 

Jain started his new role from today (9 June, 2015) and will be reporting to Siti Cable CEO VD Wadhwa. 

Confirming the development to Indaintelevision.com, jain says, "In the past with media pro, I was taking care of the distribution aspect and now I will endeavor more in the fianance part."

He further adds, “I am very excited to join Siti Cable as CFO and looking forward to working closely with the senior management and serve the company with my finance expertise.”

Prior to the new role as CFO, Jain was with Media Pro Enterprise India Private Limited for four years (now Taj Television). Before that he headed the finance and accounts at Zee Turner Limited for more than three years. He also served one year stint with Neo Sports as GM - affiliate accounts. He started his career with Zee Telefilms as an internal auditor for two years.