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MUMBAI: The fourth season of "Jhalak Dikhla Jaa", based on the international hit Dancing with the Stars and produced by BBC Worldwide Productions India, has won the award for Best Entertainment Programme Best General Entertainment Programme at the 16th annual Asian Television Awards. The ceremony took place at a gala event in Singapore.
Myleeta Aga, General Manager & Creative Head of BBC Worldwide Productions India, who picked up the award on behalf of the show says, "It is an honour to win at the Asian Television Awards and testimony to the BBC Worldwide Production India and Sony Television teams who worked so tirelessly to bring the show to life. Jhalak Dikhla Jaa Season 4 truly lived up to its promise of being bigger and bolder than the successful seasons before it. he Indian version of BBC Worldwide?s international bestseller "Dancing with the Stars" had been extensively remodelled to appeal to the country?s viewers. The dances were typically more exuberant than on its sister programmes around the world, owing to India?s unique Bollywood tradition".
Launched in 1996, the Asian Television Awards (ATA) is the Asian TV industry?s most significant and celebrated event, recognizing excellence in programming, production and performance..
The awards comprise over 30 categories and enjoy the support of every major industry player throughout the region. ATA attracts a multitude of entries from a wide range of broadcasters, including free-to-air television stations and pay-TV platforms, as well as many independent production houses in Asia, including India.
Full of glitz and glamour, Jhalak Dikhla Jaa attracted top celebrity judges such as Madhuri Dixit, Malaika Arora Khan and Remo D?Souza and received an overwhelming number of votes, mails and viewers from around India. The show has been a great success for BBC Worldwide Productions India and Sony Television, opening with TRPs of over 5.Dancing with the Stars has been sold to over 35 broadcasters and can be seen in 75 countries across 6 continents.
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