Diamond Comics & Delhi Daredevils unite to launch Diamond Daredevils Series

MUMBAI: Diamond Comics has launched Diamond Daredevils Series in association with DLF Indian Premier League (IPL) leaders Delhi Daredevils.

This special series has been launched as full comics with all characters of Diamond Comics combined with Delhi Daredevils.

According to GMR Sports? head - marketing Hemant Dua this association is a step to stay connected with Delhi Daredevils fans not just during the IPL season, but throughout the year.

"We are thankful to Bradford License India team, headed by director Gaurav Marya and VP Chitra Johri, which has helped the Delhi Daredevils come together with Diamond Comics. BLI would represent this joint IP for further licensing in the field of digital, consumer products and marketing alliances," he said.

Diamond Comics MD Gulshan Rai said, "We have been entertaining people by creating comics for over four decades and it always exciting to be able to introduce new characters to the readers."

Loyal Software would help make the comics available on all technology platforms. Loyal Software CEO Lokesh Saluja said, "We have offered complete digital rights management services to Diamond Comics so that these could reach the now generation of children across many platforms used by a majority of today?s children ? PCs to mobiles to tabs."