MUMBAI: Leading Indian DTH player Airtel Digital TV is increasingly going to subscription video on demand (SVOD) way. Adding to its range of offering, the company announced the launch of Bangla Hitz a Bengali SVOD service. The DTH operator already offers language services in Gujarati, Tamil and Punjabi.

This ad free service is available at f Rs 39 per month and can be accessed on channel number 702 on Airtel Digital TV. The new service will offer a whole new range of exclusive entertainment options in Bengali for Airtel DTH customers. This includes, a showcase of seven unique Bengali movies in a day, totaling up to 15-20 unique titles per week. A company press release says that the frequency will gradually be increased to four new premieres every month.

Additionally, customers also get access to some of the finest musical performances from the region via the huge music catalog that comes with the service.

“We are delighted to announce the launch of our subscription video on demand services in Bengali.,” said Airtel Digital chief marketing officer S. Siram,. “This service will give our users access to exclusive local entertainment content, right from the comfort of their homes. We will continue to focus on delivering compelling content for our customers and change the way customers view entertainment in India.”

Airtel Digital TV customers will have to give a missed call to 9109121232 or SMS ADD 702 to 54325 to activate the service.
Airtel Digital’s DTH business grew 20 per cent plus in Q2 2017 to register top line revenues of Rs 854.5 crore