KOLKATA: A month after launching its sub-brand ‘Zing’ in West Bengal and Orissa, direct-to-home (DTH) TV services provider, Dish TV, has introduced it in Tripura. The move is in keeping with Dish TV’s plans to expand its footprint in the eastern region of the country.

“Zing digital TV has been launched in Tripura with 27 Bengali channels including Khobor 365 Din, the only satellite channel of Tripura,” said a Dish TV official, pointing out that at the time of its launch, Zing offered only 26 channels. More than 80 per cent of the population in Tripura speaks Bengali, he added.

The official further said that Zing was a part of Dish TV’s strategy to search for newer ways to reach out to viewers through relatable content. “Besides content, all above-the-line (ATL) and below-the-line (BTL) advertising, packaging and other marketing activities will be available in Bangla in Tripura as it is mainly a Bengali-speaking market,” he added.

Apparently, Dish TV has earmarked an investment of Rs 7 crore for the 360-degree marketing campaign.

Meanwhile, users can buy Zing from any Dish TV retailer for Rs 1,099, with packages available for Rs 175, Rs 249 and Rs 349.

Going forward, Dish TV is likely to look at Gujarat and Maharashtra for expansion of its Zing sub-brand, as was reported by this website last month.