Mumbai: Expanding its portfolio of value-added services, Dish TV India Limited has launched a new ‘Women’s Active’ service in partnership with FTC Talent Media and Entertainment. 

Aimed at today’s women who play multiple roles, 'Women’s Active' has specially curated programming centered on fashion, beauty, home décor, health, and wellness, said the statement.

“In today’s fast-paced and demanding lifestyle, there is a growing need amongst our women audience, to find holistic and convenient solutions that help manage their day-to-day challenges," said DishTV India Ltd executive director and group CEO Anil Dua.  "Keeping this in mind, we have launched the ‘Women’s Active’ service with carefully selected content. We are confident that the new service will be well received on both the DishTV and D2H platforms.”

“The demographics have changed; with more and more women driving content consumer markets, influencing advertising and forcing content providers to think out of the box to keep them engaged," said FTC Talent Media & Entertainment CEO Omar Qureshi. "With the marriage of FTC Talent Media & Entertainment along with the outreach of DishTV & D2H, the four ‘E’s of cutting edge, targeted content have been addressed - Entertainment, Education, Empowerment, Engagement. FTC has always focussed on edutainment as a powerful means of targeted content creation and it stays true to owner/ promoter Suniel Shetty's vision of empowerment. Yes 'Women’s Active’ will be just that - stories of and for women.”

The ad-free service will be accessible on channel number 117 on both DishTV and D2H.