MUMBAI: After making inroads into West Bengal, Odisha, Tripura and Maharashtra, Dish TV’s regional targeted brand Zing Digital has now made its presence in the Telugu market of Andhra Pradesh and Telangana.

38 Telugu channels and services and over 100 channels will be available for selection with packs starting at Rs 99 per month. This is the maximum number of channel for any state till now.

Speaking on the development, Dish TV India COO Salil Kapoor said, “Zing is our unique initiative where a complete new brand is being launched to address this need for regional content. Now not only will packages cater to specific audiences across states, but even communication will be in the customer’s language of choice. Zing will address this need and provide maximum available regional content to viewers through exciting packs as compared to other DTH brands.” Therefore, customers will have a dedicated Telugu call centre and local dealers to help solve their issues.

A consumer demographic study conducted by them has indicated that a large segment of TV viewers from medium and small town prefer content from their own region. Which is why Dish TV has ventured into creating this sub brand.

Four packs have been offered:

-Namaskaram Pack that 16 Telugu channels for Rs 99.

-Shubharam pack that has maximum Telugu channels and Hindi entertainment for Rs 165.

-Kridangam pack which will cater to sports lovers for Rs 199.

-Utsawam pack with sports, English entertainment and 38 Telugu channels and services for Rs 349.

Dish TV is looking at acquiring a decent amount of subscribers from the large analogue market in the state into first time digital subscribers. As per a TRAI report, Andhra Pradesh has the highest cable TV homes in India at 15 per cent of the total cable TV homes.