NEW DELHI: As the country readies to celebrate Diwali, Asia’s largest direct-to-home network Dish TV has announced the launch of two special offers: the first on a Rs 1,500 cash back on purchase of a Dish TV set top box and a Ultimate Combo Offer that will encourage purchase of high definition boxes.

This year, Dish TV will provide whopping a Rs 1,500 cash back on purchase of any Dish TV set top box. This offer is applicable on the purchase of either Standard Definition (SD) or High Definition (HD) boxes. In addition to this offer, Dish TV has also announced the Ultimate Combo Offer that will help consumers earn a free standard definition box with the purchase of every high definition box.

The Ultimate Combo Offer will also give away a substantial discount on monthly recharge besides the free second set top box. Through this offer, we plan to address the needs of multi television household with this terrific cost effective solution. Customers can avail only one of these offers at a time.

Consumer sentiments are buoyant during the festive season and they tend to splurge more. Keeping in the mind the festive fervor, Dish TV plans to cash in on this opportunity with attractive consumer promotion offer.

On this occasion, Dish TV COO Salil Kapoor said, “Diwali is a very important festival and is celebrated with great fervor and enthusiasm in all parts of the country. Dish TV always strives to introduce innovative offers and schemes for its consumers. It is this customer centric approach that has made us the country’s largest DTH service operator. We, at Dish TV, wanted to further strengthen and reach the core of our Indian audience. We have launched these festive bonanza offers to engage with our customers and deepen our reach even further.”

Both the Diwali bonanza offers will be effective from 18 October. Both these offers will be available in larger cities like Delhi, Mumbai, Kolkata, Madras. Agra, Ahmedabad, Allahabad, Amritsar, Aurangabad, Bangalore, Bhopal, Chandigarh, Coimbatore, Faridabad, Ghaziabad, Howrah, Hyderabad, Indore, Jabalpur, Jaipur, Jodhpur, Kalyan-Dombivli, Kanpur, Lucknow, Ludhiana, Meerut, Mysore, Nagpur, Nasik, Navi Mumbai, Patna, Pimpri- Chinchwad, Pune, Rajkot, Ranchi, Sholapur, Srinagar, Surat, Thane, Vadodara, Varanasi and Visakhapatnam.