MUMBAI: The emerging markets are driving growth in the pay-TV market. That is what a recent paper released by Infonetics Research says. Markets such as India, China and Latin America are the ones adding to the pay-TV growth.

The research that was conducted by tracking the cable TV, satellite TV and IPTV subscribers of over 150 service providers across the globe states that India and Latin America are adding satellite and cable subscribers while China is experiencing an increase in IPTV subscribers.

Infonetics Research principal analyst for broadband access and pay TV Jeff Heynen says, “Latin America’s economy, in particular, is performing well, with companies investing in Brazil ahead of the FIFA World Cup and consumers signing up for pay-TV services to the tune of 9% growth in the third quarter of 2013 from the year-ago period.”

India’s Tata Sky, which has close to 11 million subscribers, finds a place in the top five satellite providers by subscribers list at number four just behind DirecTV US, DISH Network and DirecTV Latin America. The world’s leading provider of cable TV services Comcast lost out on 3,55,000 subscribers over a year, retaining 21.6 million subscribers as of Q3 2013.

India is in its last two phases of digitisation. In the first two, about 25 million subscribers from analogue switched to digital. Another 75 million will be added to the list by the end of 2014 adding more to the growth of pay-TV.

Hopefully by the end of the year, India would have more reasons to make its mark on the global map.