KOLKATA: Dish TV India has introduced a new ‘scan to help’ feature for its subscribers for a more convenient television viewing experience. Executed and conceptualised by the first runner-up team of Dish-a-thon 2020 (which happens to be an in-house team- team DishTV), the ‘scan to help’ feature is available on My DishTV app, which is powered by artificial intelligence and machine learning and supports Hindi and English language for easy understanding. 

With this feature, the company aims to empower all existing and new subscribers for self-help in case of any technical errors on the set-top Box. Furthermore, the new feature also helps to achieve higher C-SAT, reduction in calls to Dish TVs call centre, and an opportunity to cross-sell.

Subscribers can seamlessly initiate the self-help journey by scanning the error plate and it will automatically share an update on the account status and current subscription. In case of bad weather conditions at the broadcasting center, it will take an update of the weather conditions in the subscriber’s locality and proceed with technical troubleshooting. The app will also provide an option to raise a service ticket within the journey itself.  

Dish TV India executive director and group CEO Anil Dua said new features like ‘scan to help’ are set to redefine and shape up the future of the M&E/broadcasting industry.

"In this digital era, technology-led solutions and offerings are paramount to achieving customer satisfaction and this new AI-enabled tech feature is a step in the same direction. What makes this feature extremely special is the fact that this idea was proposed by one of the top three winning teams of Dish-a-thon 2020. This was an in-house team – team DishTV – and they have taken the idea forward to its solutioning and complete execution,” he added.