MUMBAI: Tata Sky, the leading Direct-to-home service provider in the country and UNICEF today announced their joint initiative to promote quality learning in a protective environment using the 'Child-Friendly Schools and Systems' (CFSS) package.

Supporting the UNICEF cause, Tata Sky will offer its platform to raise funds from subscribers facilitating the CFSS package. Tata Sky subscribers would be able to donate either Rs. 20/- or Rs. 50/- per recharge by simply giving a missed call on the two numbers (090154 90154 and 09015690156 respectively) allotted specifically for this cause.
 
With the launch of this three month long initiative, Tata Sky reinforced its philosophy, of focusing on creating a platform for children's educational and holistic development. For Tata Sky, supporting UNICEF's program on improving the quality of learning in a protective environment is another step in that direction.
 
"This initiative is an enabler as it leverages the wide outreach of Tata Sky in remote parts of the country and raises mass awareness on the need for quality education and inclusive learning. It is an opportunity to engage with the growing middle class in India – the majority of Tata Sky's clientele – to contribute in creating a joyful and conducive school environment for children," said Louis Georges Arsenault, Representative, UNICEF India.
 
UNICEF India Celebrity Advocate, Kareena Kapoor Khan will support the communication campaign for the initiative which includes promotional films, mailers, and social media and advocates that every child should have the right to quality education.  
 
Launching the partnership, Kareena Kapoor said, "I recently visited quite a few schools with UNICEF to see child-friendly schools and to meet some of the girls and boys that are benefitting from these programmes. I was inspired to see spaces which are child-friendly. These are places where children are full of joy when they interact with teachers, where children feel safe and secure and where interactive and creative tools are used to ensure that children are happy and learning."
 
She added, "Kisi aur ka sapna apnake dekho, achcha lagta hai!" (Own someone else's dream, it feels good).