MUMBAI: In a global first, Tata Sky, the leading DTH player today announced the launch of a new video-based music service, Karaoke in partnership with Hungama.com.  This innovation, gives Tata Sky subscribers a fun way to spend time with loved ones this Valentine’s Day.

Commenting on the launch, Mr. Vikram Mehra, Chief Commercial Officer, Tata Sky said: “The love for singing & dancing is epitomized by Bollywood movies. Be it wedding celebrations, a picnic or a night out with friends, singing our favourite Hindi songs in loud chorus adds tremendously to the fun factor of any evening. Capitalizing on this sentiment, Karaoke enables our subscribers to share a few laughs and great moments with family & friends without the need for an occasion. Simply, tune into the service any time of the day for non-stop entertainment.”   

Unlike other traditional Karaoke services, Tata Sky’s Karaoke service showcases music videos along with lyrics which enhance the overall singing experience.  A distinctive feature of the service is the ‘Sur Meter’ that rates an individual’s singing performance and provides for interesting competition opportunities. The song library will be refreshed on a monthly basis to keep boredom at bay.

Neeraj Roy, Managing Director, CEO of Hungama.com also emphasized that, "Hungama's relationship with Tata Sky has been deep rooted with the vision of providing entertainment to their consumers.

 
Music is a derivative of films that generates mass appeal and now we are presenting a new innovation to the consumer giving them the ability to watch and sing music with Actve Karaoke. A first in the industry this should prove to be a game changer of how the masses will enjoy music."

Karaoke systems available in the market are very expensive. At just Rs 1990 for a mike & annual subscription, the Tata Sky Karaoke service is affordable and definitely worth the investment.  The service will be   available   from 20th February 2014 and can be enjoyed by subscribers with the Tata Sky+ HD box.

 Salient features

•    A Karaoke mic along with 12 month subscription will cost Rs.1990

•    On-going annual subscription will cost only Rs. 600/-. One album will always be available free for subscribers to sample the service

•    Albums available on the service include popular songs of Salman Khan, romantic hits, party hits and a range of foot tapping nos. from Sonu, Shreya & others