MUMBAI: Thomson, through its Technicolor Content Services business, has announced it is expanding its entertainment services capabilities with a strategic investment in Bangalore based Paprikaas Animation Studios, an animation and game content provider.

This transaction further strengthens Thomson's commitment globally and in India to expand its service offerings in the feature film, television animation and video game industries.

The addition of Paprikaas' creative, technical and computer animation work will give Technicolor added capabilities and resources to capture the growing industry demand for high end 3-D digital animation for feature films, television animation, commercial advertising and video games and provide Thomson with a leading position in the rapidly expanding Indian entertainment industry, informs an official release.

"Technicolor Content Services has been looking to capture a larger share of the growing market trend toward outsourcing in theatrical, broadcast, commercial advertising, animation and video game segments," said Technicolor Content Services president Ahmad Ouri. "Paprikaas has proven that their animation and game content creation work consistently meets our high standards, enabling us to further expand our capabilities and global reach, while also achieving cost efficiencies."

"This strategic investment is another step in Thomson's initiative to expand its services to content owners and to broaden its scope of offerings for the film, broadcast and gaming communities. As one of India's leading animation studios, Paprikaas earned a strong reputation for quality services, which is in alignment with Thomson's high standards. This move also provides Thomson with a strategic platform from which to access the fast growing Indian media and entertainment market, thus, enabling us to accelerate our roadmap in India," says Thomson - India vice president Thierry Pasquet.