MUMBAI: Leading broadcasters have secured slots in Prasar Bharati's 85th e-auction for DD Free Dish, with the public broadcaster earning Rs 208.10 crore from eleven slots in the first two days of bidding.

In the premium Bucket A+ category for Hindi general entertainment channels, Zee Anmol led the bidding at Rs 18.60 crore, followed by Star Utsav at Rs 18.25 crore and Big Magic at Rs 17.25 crore. Sony PAL, Colors Rishtey, and Sun Neo secured their slots at Rs 18.55 crore, Rs 18.35 crore, and Rs 18.50 crore respectively.

The movie channel category (Bucket A) saw Star Utsav Movies securing a slot for Rs 16.95 crore, whilst Colors Cineplex Superhits, Sony Wah, and Zee Anmol Cinema followed with bids of Rs 16.50 crore, Rs 16.60 crore, and Rs 16.55 crore respectively.

In the news category (Bucket C), NDTV India, now owned by the Adani Group, secured the first slot for Rs 14.35 crore, followed by Republic Bharat at Rs 14.20 crore. These rates marked a significant drop from last year when news channels paid between Rs 16.35 crore and Rs 18.95 crore.

Notably, several channels including Zee Anmol, Star Utsav, Sony PAL, and Colors Rishtey returned to the platform after a three-year hiatus. The secured slots will be valid from 1 April 2025 to 31 March 2026.

The robust bidding came despite a recent TRAI directive requiring pay-TV channels on DD Free Dish to become free-to-air across all platforms, demonstrating broadcasters' continued interest in the platform's extensive rural reach.

(Some of these numbers have been accessed from The Economic Times)