MUMBAI: Elections 2014 has gripped not only the News channels, but also the direct to home (DTH) players. One such is Tata Sky that has in yet another customer friendly initiative announced that it will air all News channels to its subscribers free of cost with immediate effect, for next seven days.

The offer  also  includes news channels available on Tata Sky’s  Everywhere TV  service  which  will  allow viewing on  smart phones and tablets  as well.

The move will give Tata Sky subscribers an upper hand on the ‘breaking news’ during the week of the election results.

A bouquet of 13 English News channels, 18 Hindi News channels and 38 regional News channels will be offered free this week, irrespective of the pack that the subscriber has opted for. Regional language News channels include Gujarati, Marathi, Punjabi, Bengali, Odia, Telugu, Tamil, Kannada and Malayalam.