MUMBAI: Leading the innovation cycle, direct-to-home (DTH) operator Tata Sky begins the new year with the launch of India’s first 4K set top box (STB) in India. The set top box will be available for existing and new subscribers to enjoy the forthcoming cricket matches in ultra HD 4K picture clarity.

Prospective subscribers can now book their Tata Sky 4K set top box at just Rs 6,400 while existing subscribers can avail the box at Rs 5,900. Subscribers can enjoy it as their first connection or an additional STB at home with the Tata Sky Multi TV connection option. Apart from relaying 4K content, the box will also showcase Standard Definition (SD) and High Definition (HD) channels. The 4K set top boxes can be pre-booked through the Tata Sky 24X7 helpline, Tata Sky website and dealers.

Tata Sky 4K is a new generation set top box with the capability of delivering Ultra High Definition picture quality and Dolby Digital Plus 7.1 surround sound. 4K at 8.3 megapixels (3840x2160) has approximately four times the pixels as that of 2K (1920x1080) the current HD standard, thus brings far greater clarity and more vivid colors on screen for viewers.

The launch of the Tata Sky 4K set top box has been timed just before the cricket matches. This will ensure that cricket and sports enthusiasts are well in time to own Tata Sky 4K STBs to witness the cricketing extravaganza for the first time in 4K picture quality.

The launch plans were unveiled in July last year when Tata Sky showcased the first ever live FIFA World Cup quarter final match in 4K. Believing in taking innovation and customer needs to newer summits, Tata Sky has always been a step ahead of the industry, with launches such as the HD PVR (Personal Video Recorder), Video-On-Demand (VOD) service, unique interactive services, Everywhere TV, the Karaoke service and now the 4K set top box.