MUMBAI: TheOneAlliance has roped in Subhadip Bhattacharyya as vice president sales to handle the DAS and analog business for North and East markets.

Bhattacharyya will be a part of the core group responsible for the overall strategy of the company. In his new role, he will be also responsible for conceptualizing and implementing business plans with a view to penetrate new accounts and expand existing ones. He will be a part of the sales and strategy team and will be working closely with TheOneAlliance executive vice president sales and strategy Makarand Palekar.

Bhattacharyya is a veteran from the industry and brings with him over 20 years of experience handling the sports business, distribution expansion, channel management and retail development of Fast Moving Consumer Goods (FMCG). He has worked with ESPN Star Sports for more than a decade. In his last assignment Bhattacharyya was heading the distribution business of Taj Television (Zee group).

Known for his business acumen, analytical and problem-solving skills, Bhattacharyya is adept at forging strong business partnerships.

Palekar said, “We are delighted to have Shubhadip onboard with us. With his proven track record and rich and diverse experiences, he will further strengthen the formidable team of TheOneAlliance. I am confident that the business will scale newer heights under his leadership.”

Bhattacharyya added, “I am excited to be associated with TheOneAlliance and I am looking forward to begin a new innings in my career with a dynamic team and a powerful organization. I am sure there are abundant opportunities for us to tap on to as we look at expanding the existing business.”