BBC to tie-up with Prasar Bharati for AIDS awareness programmes
The BBC World Service Trust, a charitable arm of the BBC's World Service, is setting up a production partnership with
Prasar Bharati has a chairman again, after a gap of three years. Prof UR Rao, former chief of the Indian Space Research Organisation (ISRO), took over as the head of the pubcaster late last week. The post had been lying vacant since the demise of eminent journalist Nikhil Chakravarty, who passed away in July 1998. Chakravarty had taken over the reins of the fledgling Prasar Bharati in 1997, when it was entrusted with the modalities of granting autonomy to the state-run All India Radio and Doordarshan. Getting down to business almost immediately, Rao, who is an acknowledged expert in the field of satellite technology, announced yesterday that state run Doordarshan would provide uplinking facilities to private television channels, opening up new revenue streams for the national broadcaster. The proposal comes in the wake of anticipated policy changes from the government allowing private channels to have uplinking facilities from the country. Rao, who was previously a part-time member on the Prasar Bharati Board, also said the corporation was trying to shut down DD channels that were not doing very well. Rao said at least two channels, which he did not name, would definitely be closed down. An internal analysis was going on and channels, whose "reach is not high" will have to go off the air, Rao has been quoted as saying. Rao, who started his career as a cosmic ray scientist at MIT, has carried out extensive work in high energy astronomy and has published over 250 scientific and technical papers in various journals. Convinced of the imperative need to use space technology for rapid development, Rao took responsibility for the establishment of satellite technology in India and guided the design, fabrication and launch of the first Indian satellite ‘Aryabhata‘ in 1975. Prof. Rao and his team followed this with the launch of two experimental remote sensing satellites, Bhaskara-1 and Bhaskara-11, the first experimental geostationary communication satellite APPLE, two Rohini satellites on India‘s launch vehicle SLV-3, the INSAT-1 series of four satellites (revolutionising the communication scenario in the country) and IRS-1A and 1B, two state-of-art remote sensing satellites. These have since been followed by the launch of INSAT-2A and 2B, IRS-1C and 1D. Prof Rao became chairman, Space Commission and secretary, Department of Space in 1984, and during a decade when he also enjoyed tenure as chairman of the Indian Space Research Organisation (ISRO), was responsible for accelerating the development of rocket technology within India for launching satellites into low Earth, polar and geostationary orbits. During this time he was also vice-president of the International Astronautical Federation (IAF) where he stimulated initiatives in promoting the use of space technology in developing countries. The development and deployment of the INSATs have initiated a total communication revolution in India, providing human connectivity even to the remotest corners of India, through business communication, emergency communication, nation-wide radio networking, information networking services and rural telegraphy. His predecessor at Prasar Bharati, Nikhil Chakravarty, on the other hand, was a media personality in his own right, though not as technology-savvy. As founding editor of Mainstream, the journal whose gloss was in its deliberative content rather than on its cover, he expressed the insights that come from quiet contemplation of serious themes. |
The BBC World Service Trust, a charitable arm of the BBC‘s World Service, is setting up a production partnership with Prasar Bharati to campaign for HIV/AIDS awareness and prevention‘s
The project is being undertaken on behalf of the National AIDS Control Organisation (NACO) and will concentrate on the low-prevalence northern states of Uttar Pradesh, Uttaranchal, Rajasthan, Delhi and Haryana. The Beeb is now seeking senior creative personnel from India to head the year-long project, likely to be started by December this year.
The project will involve TV programmes targeted at youth, the most vital audience for an HIV / AIDS campaign, according to the BBC. One of the programmes envisaged an ‘exciting‘ weekly half hour show aimed at 15-30 year olds watching Doordarshan from Delhi, Lucknow and Jaipur. There are also plans for broadcasting thrice-weekly short-form drama series at peak viewing times, from Doordarshan Kendras in Delhi, Lucknow and Jaipur. ‘The series will engage the audience in a stimulating storyline that opens up the issues of relationship responsibility, sexual health and AIDS prevention‘, sources say. Plans are also afoot for launching an innovative phone-in show for young people on FM, with repeats on the main channel. This is scheduled to be the centerpiece of an AIR campaign on HIV/AIDS prevention from Lucknow.
CNBC India and Home Trade have launched investor camps across the country to enlighten retail investors on the basics of successful investing.
The series of camps, which will span 10 - 12 cities throughout India, kickstarted in Delhi today. According to the organisers, the camps will attempt to cut through the clutter of investment myths and financial fallacies to empower the average investor with tools and knowledge needed for wise money management. A panel of experts comprising Rajeev Vij, CEO, Templeton Investments, Sanjay Sachdev, MD, IDBI Principal, Dr Ajay Shah, Derivatives Research Head, among others, will discuss the different aspects of investing and investment research and analysis.
The panel will also boast CNBC India‘s anchors, Senthil Chengalvarayan and Udayan Mukherjee who will moderate the sessions. The speakers will delve into fundamental issues like risk and return, asset allocation, financial ratios, equity Vs debt, mutual funds, etc. and elaborate on how to use the knowledge to invest successfully. All presentations are to be followed by Q&A sessions with the audience.
The camps are purportedly the answer to a long standing demand from the channel‘s audiences across the nation. These camps will also set the pace for Home Trade to launch innovative consumer-centric financial products through continued interactions with retail investors. They are, according to a press release, part of Home Trade‘s objective to address specific challenges facing the retail investor.
According to Hiren Gada, Senior Vice President, Home Trade, "The investor camps are among the first of a range of financial experiences that Home Trade plans to introduce in the near future. Our alliance with CNBC India reflects our commitment to partner with the best to give the consumer the best".
Scientific-Atlanta, a leading global supplier of digital content distribution systems, has added another feather to its cap. The 2001 Women of Color Technology Awards Conference has conferred the award Technologist of the Year upon its vice-president and general manager Subscriber Network Services, Sherita Ceasar.The presentation, which takes place today, salutes people who have made advances in the fields of math, science, technology and engineering. Scientific-Atlanta will host the "Success and Empowerment Forum" at the conference.
Ceasar is being recognised for her tremendous contributions to America‘s cable industry, which is gradually gaining an interactive feel. Over the course of two decades she has been an important figure in the field of engineering.
Her current task involves leading SciCare subscriber network services for Scientific-Atlanta. She has helped nearly 240 cable operators launch their interactive networks. Her efforts have enabled Scientific-Atlanta to, among other things, install and maintain site support as well as manage networks in an efficient manner, according to an official release.
Speaking on the award, she said: "This is an exciting time in the cable industry, with unprecedented changes occurring in the way consumers can interact with their televisions. Scientific-Atlanta has been on the forefront of this movement for nearly a decade, and it has been rewarding for me to help cable operators launch new interactive TV services."
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