ESPN takes its message on subscription hike to the consumer
With the spat between ESPN Star Sports and Hinduja Group MSO InCablenet set to be thrashed out in court, the channel
General entertainment channel Sahara TV will be making its presence felt on the Internet in about a month‘s time.
Sahara TV vice-president (publicity, promotions & PR) Priya Raj said that plans had been afoot for a while but had been kept on hold for a variety of reasons. www.saharatv.com is right now going through its beta run on a private ip address, Raj said.
Once approval is given by all parties concerned, the site will start operating. Though details were to be finalised, Raj said the site would be full of interactive features and contests so that the channel can firmly imprint its identity in the mind of the viewer in a cluttered market.
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