• Motorola

    Motorola will help Spanish access Net through the tube

    Nov 17, 2001

    Retecal, The largest cable operator in Castillay Leon, one of Spain's largest regions has signed a deal with Motorala

  • CDN Japan commences broadband content distribution

    Submitted by ITV Production on Nov 17, 2001
    News Headline

    CDN Japan has started distributing 100-150 broadband content programs to a quarter of a million home users in Japan from Tuesday.

    A non-profit consortium established in March this year by Internet Initiative Japan, Oracle Japan and Cisco Systems, the company uses its its CDN-J Platform to distribute content. CDN Japan‘s distribution platform offers digital content control functions like authentication, billing, settlement and prevention of illicit use of content. It is an integrated platform system employing DRM (Digital Rights Management) technologies. Content transmission bandwidth is configured to 300kbps and 1Mbps.

    According to an official release, broadband content providers will be able to enjoy CDN‘s services free for four months. CDN Japan also aims to help companies it does business with, expand viable revenue sources after April 2002, the release said.

    The company‘s customers include MTV Japan, Sky Perfect Communications and Sony Communication Network. It has the support of Content ID Form, an institution for promoting global standards in content ID mechanisms. The company addresses issues vital to content distribution like network scale, quality-driven transmission technology and protection of content.

    The company is also supported by IIJ‘s broadband network infrastructure (High Speed Media Network), which links mass broadband end users in Japan. IIJ‘s collaboration with CDN Japan helps it to promote the connectivity services of Japan‘s leading Internet-access and comprehensive Internet solution provider for regional broadband network operators.

  • cdn

    CDN Japan commences broadband content distribution

    Nov 17, 2001

    CDN Japan has started distributing 100-150 broadband content programs to a quarter of a million home users in Japan f

  • Karlovy Vary

    Dubai video bags award at Karlovy Vary

    Nov 17, 2001

    A Dubai government produced video has bagged the best video award at the 34th International Film Festival and 3rd Tou

  • Nickelodeon sets interaction in action

    Submitted by ITV Production on Nov 17, 2001
    News Headline

    The NDS developed set top boxes used by Nickelodeon fetched the channel an impressive 293,000 interactive votes in London during Watch Your Own Week earlier this week.

    This was the channel‘s first use of interactive TV applications and helped in rake in votes at the rate of 1.4 per second. An official release said that Nickelodeon was expecting a total of 100,000 votes during the whole week using the interactive TV application. The magic figure was, however, achieved within days of voting.

    During Watch Your Own Week, kids could vote every half-hour between 8.00 am and 8.00 PM for the shows they wanted to see on screen in the next half-hour slot. A total of 578,000 votes were received through interactive TV, SMS and phone calls during the seven days (iTV - 293,000; 58,000 - SMS, 180,648 - telephone) by Nickelodeon, which is the highest number of votes ever cast during a Watch Your Own Week on the channel.

    NDS officials said this is the first time such measurable results have been available to prove the success and viability of interactive applications.

     

  • Aaj Tak claims absolute numero uno status amongst news channels; launches new ad campaign

    Submitted by ITV Production on Nov 15, 2001
    News Headline

    Aaj Tak is making hay out of the conflict in Afghanistan. If the ratings are to be believed, the Hindi news channel from the India Today stable has soared way ahead of competitors Star News and Zee News, as well as the BBC and CNN.

    As per TAM figures for the week ended 20 October, Aaj Tak commanded a 50 per cent share as against Zee News‘ 35 per cent share. BBC had a share of 5 per cent while CNN boasted a 3 per cent share. As per INTAM figures for the week ended 7 October, Aaj Tak had a channel share of 42 per cent as against Zee News‘ 37 per cent. Aaj Tak maintained the channel share among the premium audiences (Sec A,B/25+) as well, while the channel share of Zee News dropped by 5 per cent.

    The channel claims that on 7 October, the day the news that the hilly nation had been attacked by the coalition against terrorism broke, Aaj Tak drew the highest audience, with the channel witnessing a 156 per cent increase in its viewership. Viewers, says a press release, tuned into Aaj Tak for national as well as international news.

    It had earlier witnessed an increase of four times in its usual viewership immediately after the attacks on the World Trade Centre in New York.

    Says Aaj Tak CEO G Krishnan: "Aaj Tak‘s dynamic programming wheel format coupled with the state-of-the-art technology and uplink facility from India allows it to break news immediately."

    The media group is hoping to further consolidate the gains it has made in recent times by harping on this point in a new ad campaign, which is planned to run across outdoor, cinema, radio and print until March 2002. The campaign tries to reinforce the message Aaj Tak is the first to deliver news to viewers.

    Communication for the outdoors is largely slated to be through hoardings (billboards), kiosks and buses in Delhi and Mumbai. The key line of the ad campaign: "Aaj Tak -Sabse Tez Channel". Promos can also be watched in leading cinema halls nationally and heard on select FM and Vivid Bharati radio stations in all major cities.

    The extensive media activity is to be complemented through ad releases in group magazines such as India Today and Business Today.

     

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