• IBF, TAM and Intam come to an agreement on ratings

    Submitted by ITV Production on Sep 14, 2001
    News Headline

    It was a meeting that was most talked about - one that would help smoothen, ease and clear some of the issues relating to viewership ratings. The Indian Broadcasting Foundation (IBF) - the representative body of the satellite television industry - the research agencies were supposed to attend and come to some resolution.After all you can‘t continually keep badmouthing a system which measures how viewers are responding to your programmes.

    The meeting happened today. Among those who attended included the research agencies‘ representatives, Sony Entertainment Television CEO Kunal Dasgupta, SABe TV vice-chairman and MD Markand Adhikari, ESPN India MD Manu Sawhney, Star TV CEO Peter Mukerjea, Zee TV broadcasting CEO Sandeep Goyal, Discovery chief Deepak Shourie, Eenadu TV‘s I. Venkat, BBC‘s Vinod Bakshi, and Sun TV‘s Sharad Kumar.

    And a decision was taken that nobody amongst the attendees would sing to the media. Communications around the TRP issue would be centralised with one source, the IBF.

    According to sources, however, the research agencies took great pains in presenting how they planned to restore confidence in the ratings, what measures they were taking to prevent security leaks, and ensuring better representation of viewers on the sample.

    Sources reveal that broadcasters and the research agencies agreed on a few issues. Thirty per cent of the panel in each city would be renewed annually - so that within three years one will have a totally new panel. This apart, the research agencies have agreed to totally revamp their panels.

    Hear out IBF executive director Bhuvan Lall for the official line: "Tam and Intam presented their findings around the TRP affair. Genuine concern was expressed about the leakages which have to be investigated. They have agreed to revamp the panels in four to six weeks in conjunction with the other stakeholders. The systems will be strengthened."

    Stay tuned for further updates.

  • zeetv

    IBF, TAM and Intam come to an agreement on ratings

    Sep 14, 2001

    It was a meeting that was most talked about - one that would help smoothen, ease and clear some of the issues relatin

  • Scooby-Doo

    Scooby-Doo goes crackers over Krackjack

    Sep 14, 2001

    It's a krackjack of an idea. Cookies (biscuits in India) and kids go together.

  • Zee makes Choti Maa a daily

    Submitted by ITV Production on Sep 14, 2001
    indiantelevision.com
    News Headline

     

     


    Chotimaa Ek Anokha Bandhan

     

     

     

    There?s a glut of daily soaps. Here?s another joining that rash. Choti Maa Ek Anokha Bandhan, a remake of the super successful Tamil soap Chithi (it is running in its 440 episode), is slated to become a five-day-a-week affair (from the current thrice a week telecast now) come 17 September. Choti Maa is touted as the big driver in Zee TV?s struggle to charge ahead in the programming and viewership sweepstakes.

    Choti Maa, portrays the life of a woman of strength and extraordinary substance who seldom uses tears as a crutch, who decides a future for which she can write her own script , which she does with amazing success.

    It is a co-production between Chithi producer Radaan Mediaworks India (chaired by Radikaa & M.R.Mohan Ratha) which is looking after the creative and production aspects, and United Television (promoted by Ronnie Screwvala, Zarina Mehta and Deven Khote), which is handling the marketing, communication and promotion of the show. Schedules for shooting take the cast to Bangalore, Pandharpur,and Satara .

    Chithi has achieved phenomenal viewership and consistently makes its appearance in the top three shows in all India ratings across channels C& S homes.Zee is hoping to get the same results with Choti Maa. in the Hindi version. The channel will need all of Choti Maa?s blessings to get the results that are envisaged.

     

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  • zeee

    Zee makes Choti Maa a daily

    Sep 14, 2001

    There's a glut of daily soaps. Here's another joining that rash.

  • Scooby-Doo goes crackers over Krackjack

    Submitted by ITV Production on Sep 14, 2001
    News Headline

    It‘s a krackjack of an idea. Cookies (biscuits in India) and kids go together. Ditto with kids and Cartoon Network in India.The channel has an immense cachet with Indian kids. The managers of biscuits major Parle Products and the kid‘s channel have decided to marry, in a bid to cash in on each others‘ brand franchise.

    The wrapper of each of Parle‘s Krackjack biscuits will feature that lovable, brave but confused dog Scooby Doo. And not only that: kids will get a freebie in the form of a Scooby-Doo sticker and tatoo everytime they buy a 75 gram Krackjack pack.

    Kids will get a freebie in the form of a Scooby-Doo sticker and tatoo everytime they buy a 75 gram Krackjack pack.

    The stickers and tattoos come in more than 50 varieties. The purpose of this is that kids who identify with the character will be interested in starting their own collection. Says Parle Products marketing manager Pravin Kulkarni: "We are confident that the combination of Cartoon Network‘s hugely popular Scooby-Doo and Parle‘s Krackjack biscuits will boost our volumes".

    However, there is a rider attached: the offer is open till stocks last. So one can expect a lot of kids sending parents crackers demanding Krackjack.

    On its part Cartoon network will carry oodles of Krackjack commercials and also flog the promotion on air.

    Cartoon Network has struck similar alliances with brands such as Pepsi, Camlin Sparkles, Godrej Jumpin‘, and Coke, Cartoon Network India spokesperson Shana Lall said.

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