Star gets crucial cable presence in the east with stake in RPG Netcom
Getting the ground in order goes more than a long way in pushing through new subscription packages as well as in ramp
Mukta sells telecast rights to SET
Bollywood showman Subhash Ghai‘s Mukta Arts yesterday ended all speculation regarding the sale of satellite telecast rights of its film library when it announced that Sony Entertainment Television had bought them.
The deal, which includes the entire Mukta film library of 12 films, is for Rs 161 million for a five-year period. The company‘s first deal to sell its movie library to B4U channel fell through last year.
"We were talking to several channels for the last one year and finally signed the agreement with SET this (yesterday) afternoon," the Press Trust of India quoted company executive director Parvez Farooqui as saying.
Farooqui was quoted as saying Mukta Arts was open to enter into a similar arrangement with other television channels for its future movies.
The 12 films include Ghai‘s first blockbuster Karz, which was released in 1980, Yaadein, Taal, Pardes, Khalnayak, Saudagar, Karma, Hero, Trimurti, Rahul, Ram Lakhan and the still-to-be released Badhaai Ho Badhaai.
Mukta sold the rights for Badhaai Ho Badhaai alone for Rs 12.5 million.
