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Scooby-Doo goes crackers over Krackjack

Sep 14, 2001

It's a krackjack of an idea. Cookies (biscuits in India) and kids go together.

Zee makes Choti Maa a daily

Submitted by ITV Production on Sep 14, 2001

indiantelevision.com

News Headline

Chotimaa Ek Anokha Bandhan

There?s a glut of daily soaps. Here?s another joining that rash. Choti Maa Ek Anokha Bandhan, a remake of the super successful Tamil soap Chithi (it is running in its 440 episode), is slated to become a five-day-a-week affair (from the current thrice a week telecast now) come 17 September. Choti Maa is touted as the big driver in Zee TV?s struggle to charge ahead in the programming and viewership sweepstakes.

Choti Maa, portrays the life of a woman of strength and extraordinary substance who seldom uses tears as a crutch, who decides a future for which she can write her own script , which she does with amazing success.

It is a co-production between Chithi producer Radaan Mediaworks India (chaired by Radikaa & M.R.Mohan Ratha) which is looking after the creative and production aspects, and United Television (promoted by Ronnie Screwvala, Zarina Mehta and Deven Khote), which is handling the marketing, communication and promotion of the show. Schedules for shooting take the cast to Bangalore, Pandharpur,and Satara .

Chithi has achieved phenomenal viewership and consistently makes its appearance in the top three shows in all India ratings across channels C& S homes.Zee is hoping to get the same results with Choti Maa. in the Hindi version. The channel will need all of Choti Maa?s blessings to get the results that are envisaged.

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Zee makes Choti Maa a daily

Sep 14, 2001

There's a glut of daily soaps. Here's another joining that rash.

Scooby-Doo goes crackers over Krackjack

Submitted by ITV Production on Sep 14, 2001

News Headline

It‘s a krackjack of an idea. Cookies (biscuits in India) and kids go together. Ditto with kids and Cartoon Network in India.The channel has an immense cachet with Indian kids. The managers of biscuits major Parle Products and the kid‘s channel have decided to marry, in a bid to cash in on each others‘ brand franchise.

The wrapper of each of Parle‘s Krackjack biscuits will feature that lovable, brave but confused dog Scooby Doo. And not only that: kids will get a freebie in the form of a Scooby-Doo sticker and tatoo everytime they buy a 75 gram Krackjack pack.

Kids will get a freebie in the form of a Scooby-Doo sticker and tatoo everytime they buy a 75 gram Krackjack pack.

The stickers and tattoos come in more than 50 varieties. The purpose of this is that kids who identify with the character will be interested in starting their own collection. Says Parle Products marketing manager Pravin Kulkarni: "We are confident that the combination of Cartoon Network‘s hugely popular Scooby-Doo and Parle‘s Krackjack biscuits will boost our volumes".

However, there is a rider attached: the offer is open till stocks last. So one can expect a lot of kids sending parents crackers demanding Krackjack.

On its part Cartoon network will carry oodles of Krackjack commercials and also flog the promotion on air.

Cartoon Network has struck similar alliances with brands such as Pepsi, Camlin Sparkles, Godrej Jumpin‘, and Coke, Cartoon Network India spokesperson Shana Lall said.