Final okay awaited as ETC earmarks land in Khopoli for teleport
ETC Networks Ltd, the first channel to secure clearance to build a commercial teleport in Mumbai, is now looking to s
Slowly but surely, the fourth player in the Hindi entertainment television sweepstakes, Sahara TV, is keeping up with its plans to innovate its programming content. To add to Vilayati Babu, which it unveiled on 5 November, the channel is aiming to launch another three serials this month. (Vilayati Babu, a comedy show airs at 11:00 am on Mondays, and brings together two ace comedy stars, Shekhar Suman and Satish Shah, for the first time on television.)
Sahara TV vice-president (publicity, promotions & PR) Priya Raj says that, Apnapan, the first of these will launch on 12 November at 1:30 pm (repeat telecast at 11:00 pm). The weekly drama series stars Kiran Kumar. It will be followed by the flagoff of a daily soap, Santaan on 22 November. Santaan revolves around the issue of equal opportunities for the girl child and airs at 8:00 pm. Zindagi...Teri Meri Kahani, the third new show from the Sahara TV stable, hits the small screen on 23 November. The series is an emotional drama is inspired by the hit seventies movie Kramer vs Kramer. It focuses on the suffering that a spouse goes through when a couple decides to divorce and the psychological problems that their child faces. Produced by Ashwin Verma of A.V. Telefilms, it is directed by Arun Frank and stars Parmeet Sethi, Iravati Harshe, Minal Kulkarni and a host of others. Earlier this month, Sahara had rejigged the timings of two news programmes. The evening news programme at 7.30 pm was shifted to an earlier slot at 5.30 pm while the late night news hour was extended by 30 minutes. The late night news hour now comprises 75 per cent news in Hindi, while the rest is in English. Says Raj: "We realized that the 7.30 pm news slot was not too popular. We found that viewers were watching Sahara programmes till the news came on, and were then shifting to other channels. They would then return to Sahara for prime time programmes. On the other hand, we have a strong viewership for the late night news programme. Hence, the decision to change the timings. " |
Two foreign companies, which showcased their wares for the first time in India at the recently concluded ScaT India 2001, are trying to make inroads into the rapidly burgeoning cable & satellite television (CATV) market.
Canadian company Lindsay Electronics, makers of RF distribution products for the CATV and wired communication industries, is seeking Indian representatives and distributors. Among its CATV distribution products are figure hardline passives, subscriber and apartment amplifiers, power passing multitaps and other last mile gizmos, all operating in the 1 GHz range.
"The entire world is rapidly going digital and channels are all going pay. The Indian market is poised to grow tremendously and in 2003, India will be the place to be," says an optimistic Lindsay Worldwide marketing director D.T. (Dave) Atman. "We expect increasingly bigger business and revenues in India; we will offer improved latest technology solutions for high-speed data and Internet services too."
Atman is not disturbed by the popularity of low-cost Chinese CATV products, which have flooded the Indian market. Says he: "We are not perturbed by the Chinese. They offer equipment for the lower end. We offer quality equipment, which is costlier but true value for money. We are very focused; our main interest is in a niche market."
Another company, which wants to forge Indian partnerships, is the China-based Sichuan Jiuzhou Electronic Technology. It churns out a range of digital satellite receivers, modulators, trunk and line amplifiers, taps and splitters, C/Ku Band satellite receiving LNBs and antenna, hand-held level meters, optical transmitters, reverse receivers and auto restoring workstations nodes. The products operate in a 550 MHz to 850 MHz range
The Zee Network is apparently in a hurry to strike a deal. The reason: its agreements for telecast rights for a large chunk of its movie library are reportedly expiring this year. (In 1994, the company had acquired several movies from various producers with licences ranging from five to seven years.) The channel needs to bolster its stock of films for the days ahead.
Sichuan Jiuzhou international department project manager Alex Deng says his company is seeking to appoint representatives and dealers to vend its products to the large cable TV operator population in India.
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