Another bird has gone up in the sky with its eye on the Indian market.

He has been a mover and shaker in the big bad world of global media.

Media company UTV's Singapore subisdiary is in talks with state-owned broadcaster DD to promote its online initiative

Zee TV announced last week that the host of its Rs 10 crore show, Sawal Dus Crore Ka (SDCK), would be Anupam Kher.

Channel Nine India is quite pleased as punch about the performance of its shows on the 7-9 pm block on DD2.

BBC Worldwide is driving hard into the Indian market.