• Zee counting on ideators to get it back on track

    Submitted by ITV Production on Jan 02, 2002

    Zee Telefilms, which has seen its position in the channel stakes further eroded in recent times and is currently wallowing in the No. 3 position, is pumping in some fresh ideas to get it back on course.

    Zee has announced the appointment of Vinta Nanda as director - ideation of the Zee Network. She started working on the job yesterday.

    Subhash Chandra, Sandeep Goyal and company are no doubt hoping that Vinta Nanda can turn the fortunes of the broadcasting major around. The network desperately needs new innovative strategies as well as out of the box thinking to get over the fiasco of last year when the big bang launch of 24 shows on 27 August fell on its face.

    At indiantelevision.com‘s scriptwriters workshop Qalam 2001 held last month, Vinta Nanda spoke of the degeneration of content in television soaps and programmes. According to her social commitment need not necessarily mean making documentaries, but being sensitive to viewers‘ tastes and thinking about the impact of their writing on people who tune in.

    At Zee, she along with her team of 5-6 ‘ideators‘ will work to develop new concepts, formats and on experimentation with new thought processes on Zee‘s channels. Amrish Sethi, ex-creative director of MTV, will join Vinta‘s team later this month.

    She had these remarks to make about the new post: "This is a great opportunity for me. It is also a very wide canvas. My brief is to think different, break the mould and create products that will catch the pulse of the viewer, build genres and fiction that entertain as well as engage emotionally. I am happy to be joining Zee!"

    Her resume includes writing as well as directing ‘Tara‘ a tele-serial of the early 90‘s. She has over two dozen tele-serials, tens of documentaries and six telefilms to her credit over the last 15 years. In the past she has written serials for both Zee and its rival Star like Sansaar, Rishtey, Star Bestseller, X-Zone. She has also concerned herself with making documentaries and short films on social issues like maternal and child health, drinking water, environmental and gender bias for UNICEF, UNFPA, VHAI, and BBC.

    Currently she is the president of Project Smita Society, an NGO started by her to utilise the power of television and films in India to bring about social change in areas like maternal and child healthcare. She is also a Director of Tracinema, a leading software producer for television.

  • BBC bows to border tension, puts off 'Commando' premiere

    Submitted by ITV Production on Jan 02, 2002

    BBC has indefinitely postponed the telecast of its innovative reality show Commando, which was to debut on the channel in the first week of January.
    The channel apparently feels the show is not in sync with the current tense atmosphere in the country, with war clouds looming low over the Indo-Pak border. Media reports quoting BBC World commissioning editor (Regions) Narendhra Morar say that the change in programming is in light of the current situation. "BBC World feels it inappropriate to telecast Commando at this point of time," he has been quoted as saying. The show was to have given viewers a unique access to the Indian army, although some details of the training have been deleted due to security reasons.

    Commando was conceived as a fly on the wall 13-part docudrama, covering the six-week commando-training course at the Commando Training School in Belgaum, Karnataka, considered one of the toughest in the world. Commando was pitched to be much more real than programmes like Survivor and Temptation Island, which are more like game shows where a bunch of people are placed in a certain peculiar situation.

    Morar had earlier described Commando as an "observatory series" where one can see junior officers trying their best to clear the grueling course so as to gain the coveted title of commando. The commando-training programme, spanning from 11 September to 20 October 2001, had been captured by the camera without any interference into the training.


    The documentary follows the experiences of two pairs of officers - Captain Sanjay Singh Routela with his ‘buddy‘ Rajith Unni and Lieutenant Dilip Jha with his buddy Lt Vivek Maudgil, who were among the 60 Army officers who took the course. Of the two protagonists, 24-year-old Capt Routela hails from a family of Army officers; he is a fourth-generation Army officer and has the distinction of having fought in the Kargil conflict in 1999. Twenty-three-year-old Lt Jha on the other hand is posted at a forward base on the Indo-Pak border.

  • Film, cable industries deal to fight video piracy going nowhere

    Submitted by ITV Production on Jan 02, 2002

    If it works, it could well be the coup of the decade for the Indian film industry. In all likelihood, however, the deal between the cable ops, MSOs and film producers to check cable piracy will turn out to be another non starter.
    2001 saw several developments on the piracy issue. The National Cable and Telecommunication Association met I&B minister Sushma Swaraj to apprise her of the issue in August, following which a committee was set up to look into the issue and a commitment made in early December. An MoU was signed between the parties concerned on 24 December, with cable ops pledging not to telecast new films on cable networks with the permission of the copyright holder. IMPPA, the premier body of motion picture producers in India spearheaded the move behind the MoU,

    Bigwig MSOs like In Cable, Win Cable and Siti Cable were party to the agreement. According to the terms of the agreement:

    *No film should be aired without a licence from the copyright holder.
    *MSOs or franchisees or cable operators would respect the producers‘ wish that no film be shown on cable TV or a satellite channel for one year from the time of its release.
    *Defaulting cable ops would not be allowed to migrate to another MSO.
    *Film producers would create a secure website containing the names of films and relevant information about their copyright holders.

    However, the fact that most new releases like Asoka, Abhay, Tere Liye and Gadar have already been shown on most of these networks proves that the agreement is mere lip service to the government. Unless penal action is taken, the menace that costs the film industry Rs 10,000 million annually is unlikely to be checked, industry sources aver.

    The ball is now in the court of the police, who need to monitor and crack down hard on the offenders and check piracy.

  • Now a health channel from Shakti Bhog Foods

    Submitted by ITV Production on Jan 01, 2002

    MUMBAI: Shakti Bhog Foods Ltd, makers of the popular Shakti brand of wheat flour, is venturing into the satellite television business.

    Promoted by Kewal Krishan Kumar, the company is launching a 24-hour holistic health and lifestyle channel. The plan is to launch Shakti Channel within three weeks.

     

     

    Shakti channel COO Himanshu Malik confirmed the development, adding that the channel?s test signals would commence from Janmashtami, the birthday of Lord Krishna. K Prakash Verma will head the channel?s programming.

    Dedicated to health-based programming, the free-to-air (FTA) channel will beam via Thaicom 3. The channel will be distributed by Fifth Avenue Media Services.

    The channel will provide details based on up-to-date health, diet and fitness information. The channel will also air programmes such as Yog Rakha Nirog (information on how one can refrain from sickness), Health Zone, Ab Dardh Nahi (relief from pain), Aerobics, Don?t worry be Healthy, Sex-Clinic, to name a few, offers Malik.

     

     

     

    The channel will also feature the famous bhakti singer Narinder Chanchal who was one of the playback singers, along with eternal nightingale Lata Mangeshkar, for Raj Kapoor?s movie Bobby.

    Malik adds that with more channels of this nature in the space, the market would only grow. Already available in this genre is 7 Star Care. He said, "We would concentrate in the Hindi belt first and then move on to the Western market to strengthen the distribution of the channel. Later, we will move to the Southern market."

    Shakti channel has already initiated publicity campaigns through hoardings across North India. It will also use various other mediums of advertising such as newspapers and magazines.

  • Bhagyashree, hubby turn TV producers

    Submitted by ITV Production on Jan 01, 2002

    MUMBAI: With Kagaz Ki Kashti (KKK), the new daily soap to set sail on Sahara TV, Bhagyashree has adorned the role of creative head and hubby Himalaya that of producer.

    The serial made under their banner Shrishti Entertainment is all set for launch at 10 pm on 4 November 2002. The serial has a budget of a whopping Rs 50 million plus and is scheduled to have 268 episodes for one year.

    Bhagyashree and Himalaya also have another soap called Tanha Dil Tanha Safar, a joint venture with UTV and five medium budget films in the pipeline. While Himalaya, last seen with Bhagyashree on the big screen, will refrain from acting on the small screen, he plans to don the greasepaint for his forthcoming films.

     

    A still from the forthcoming Kagaz Ki kashti

    The soap which has three K?s( the most popular and deemed auspicious letter nowadays)claims to be different from the ongoing saas-bahu sagas currently on air. The story revolves around Arti (played by Bhagyashree), a small town girl whose childhood sweetheart returns from the US with a girlfriend, thus forming the predictable love triangle. The story goes on to focus on Arti?s battle to win him over and the many challenges she faces. Apart from being packed with the usual twists of heartaches, family melodrama and the likes, the serial?s USP are songs created especially to add glamour and depth to the serial.

     

    "The title has been inspired by the evergreen ghazal kagaz ki kashti by Jagjit Singh and Chitra Singh as it brings out the essence of the serial. We are trying to show how each and every individual nurtures some childhood dream and how one is forced to change oneself, to adapt to the surroundings, sometimes turning into individuals one really doesn?t want to," says Bhagyashree. " We hope that the serial will be able to garner an impressive viewership for the channel, just like some soaps have managed for channels like Star and Zee " she adds.


    Kagaz Ki Kashti,s a soap based on human relationships.

    The soap has an impressive star cast like Govind Namdeo, Salim Shah, Maru Sheikh, Rajiv Varma and Ritu Raj to name a few.

    " We endeavour to show love in all its colours. It emphasises the love and affection that exists between a father and a daughter, siblings , husband and wife , family members etc and how in spite of their many differences , they are always there for their loved ones in times of need," says KKK producer Himalaya."Though the original concept is mine , the screenplay and dialogues have been written by Parveen Sethi, " he adds.

    A still from Kagaz Ki kashti, a family drama.

    "Each and every character of the serial is well etched and has an important role to play. Not one character can claim that his or her role is in any way less significant than the other. They are characters the audience will be able to identify with ,they are characters with shades of grey and not the usual black and white," claims Bhagyashree.

     

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