If it works, it could well be the coup of the decade for the Indian film industry. In all likelihood, however, the deal between the cable ops, MSOs and film producers to check cable piracy will turn out to be another non starter.
2001 saw several developments on the piracy issue. The National Cable and Telecommunication Association met I&B minister Sushma Swaraj to apprise her of the issue in August, following which a committee was set up to look into the issue and a commitment made in early December. An MoU was signed between the parties concerned on 24 December, with cable ops pledging not to telecast new films on cable networks with the permission of the copyright holder. IMPPA, the premier body of motion picture producers in India spearheaded the move behind the MoU,

Bigwig MSOs like In Cable, Win Cable and Siti Cable were party to the agreement. According to the terms of the agreement:

*No film should be aired without a licence from the copyright holder.
*MSOs or franchisees or cable operators would respect the producers‘ wish that no film be shown on cable TV or a satellite channel for one year from the time of its release.
*Defaulting cable ops would not be allowed to migrate to another MSO.
*Film producers would create a secure website containing the names of films and relevant information about their copyright holders.

However, the fact that most new releases like Asoka, Abhay, Tere Liye and Gadar have already been shown on most of these networks proves that the agreement is mere lip service to the government. Unless penal action is taken, the menace that costs the film industry Rs 10,000 million annually is unlikely to be checked, industry sources aver.

The ball is now in the court of the police, who need to monitor and crack down hard on the offenders and check piracy.

MUMBAI: With Kagaz Ki Kashti (KKK), the new daily soap to set sail on Sahara TV, Bhagyashree has adorned the role of creative head and hubby Himalaya that of producer.

A still from the forthcoming Kagaz Ki kashti The soap which has three K?s( the most popular and deemed auspicious letter nowadays)claims to be different from the ongoing saas-bahu sagas currently on air. The story revolves around Arti (played by Bhagyashree), a small town girl whose childhood sweetheart returns from the US with a girlfriend, thus forming the predictable love triangle. The story goes on to focus on Arti?s battle to win him over and the many challenges she faces. Apart from being packed with the usual twists of heartaches, family melodrama and the likes, the serial?s USP are songs created especially to add glamour and depth to the serial.

"The title has been inspired by the evergreen ghazal kagaz ki kashti by Jagjit Singh and Chitra Singh as it brings out the essence of the serial. We are trying to show how each and every individual nurtures some childhood dream and how one is forced to change oneself, to adapt to the surroundings, sometimes turning into individuals one really doesn?t want to," says Bhagyashree. " We hope that the serial will be able to garner an impressive viewership for the channel, just like some soaps have managed for channels like Star and Zee " she adds.

Kagaz Ki Kashti,s a soap based on human relationships.

The soap has an impressive star cast like Govind Namdeo, Salim Shah, Maru Sheikh, Rajiv Varma and Ritu Raj to name a few.

" We endeavour to show love in all its colours. It emphasises the love and affection that exists between a father and a daughter, siblings , husband and wife , family members etc and how in spite of their many differences , they are always there for their loved ones in times of need," says KKK producer Himalaya."Though the original concept is mine , the screenplay and dialogues have been written by Parveen Sethi, " he adds.

A still from Kagaz Ki kashti, a family drama.

"Each and every character of the serial is well etched and has an important role to play. Not one character can claim that his or her role is in any way less significant than the other. They are characters the audience will be able to identify with ,they are characters with shades of grey and not the usual black and white," claims Bhagyashree.