Grab your opportunities with both hands. That?s exactly what the recently launched Star Vijay TV appears to have succeeded in doing in its bid to give a run for its money to lead (by a long way) Tamil language regional language Sun TV.

When Vijay TV launched on 1 October, programming pivoted around one blockbuster serial - Marumugal, with filmstar Kushboo making her small screen debut. According to Star Vijay, that effort has paid off.

Marumugal now occupies the number one slot among the top 50 shows during prime time, in the SEC A & B homes in Tamil Nadu, an official release says, quoting the latest market research agency ORG MARG?s INTAM report (26 November -1 December).

It obviously helped that Sun TV?s top serial Chiththi ended its record shattering run recently. But then that?s what taking your chances requires. Kaveri, the show that replaced Chiththi, has not managed to bring in the numbers inspite of also having a film actress - Madhu - playing the central role.

Star Vijay also claims to be the fastest-growing channel in terms of viewership in the SEC A and B segments, which account for 26 per cent of cable and satellite homes in the state. The prime time share for Vijay in the SEC A&B segment has grown to 8.2 per cent (Nov. 2001) compared with 6.8 per cent in the previous month.

According to the report, 41 of the top 50 programmes belong to Sun TV in the prime time band. Across time bands, however, Sun has an even bigger hold on the top 50. Forty-five of its shows, including the top slot (Swayam Waram), is taken by Sun shows.

Next year UK broadcaster BBC will launch the connecting-with-consumers digital campaign. This will go along with its launch of eight new digital TV and radio services.

This follows the British government?s approval in September of five new digital radio networks and three new television services from the BBC.

The theme of the campaign is "Everyone?s BBC: connecting with our audiences". It aims to educate consumers about the tremendous advantages a digital world will give them not only on the tube but also on the airwaves. The campaign will let people know how digital TV and radio can add value to their lives. The BBC is aiming at helping people adapt to the digital way of life according to their convenience. Research has shown that consumers are concerned more about digital content in terms of the channels and programmes. Technology, the platforms or equipment to receive them takes a backseat.

The television campaign will draw attention to BBC?s new high quality digital programmes and channels. In addition there will be a major fulfilment programme consisting of phoneline, website and new literature. This will help explain to the consumer in layman jargon information about platforms, equipment and how to access digital TV. The BBC has also roped in retailers and manufacturers to keep consumers up to speed with the latest developments.

The three new digital TV channels BBC 4, CBBC and CBeeBies are free to air digital feeds. BBC 4 aims at promoting culture by having shows on arts, science, history, and current affairs. CBBC is meant for teenagers, It will include a live interactive magazine programme, online communities and clubs. There will also be a daily news service. CBeeBies is targetted at pre-schoolers. It will showcase live-action and puppet-based series and new landmark commissions alongside Tweenies and Teletubbies.

One of the new digital Radio networks is Asian Network which is the country?s first-ever national radio network for Asian communities.

The BBC in a release says that it wants to encourage the availability of long term, sustainable non-subscription options - and affordable equipment to receive them. For this to happen it needs the support of the Government, regulation bodies and other industry players.

Andy Duncan, the BBC?s Director of Marketing and Communication made these remarks. "The launch of the BBC?s new digital TV and radio services is a major opportunity for the BBC to connect with consumers in 2002." The communications challenge is substantial but the BBC has a great opportunity to help simplify the confusion for people and present them with a compelling proposition based on our new and enhanced programmes and channels."

Veteran, established and aspiring scriptwriters from all over Mumbai converged in a meeting of minds at India?s first ever TV scriptwriters? workshop Qalam 2001, in Mumbai?s western suburb of Andheri on Thursday.

The first day of the two-day workshop was marked by a wealth of information from the speakers, plenty of interactivity with participants and insights into the art of writing for television. Speakers included former Sony programming head Rekha Nigam, Tracinema creative head Vinta Nanda, eminent scriptwriters B M Vyas, Mir Muneer and Vipul D Shah and writers? association representatives. The cohesive force in the two-day workshop is Joyce Thierry, a scriptwriter and instructor from the Vancouver Film School, Canada.

The morning session commenced with Rekha Nigam charting out the ten commandments of scripting -

• Know and respect thy target audience

• Write for the medium

• Learn to present your work

• Never go to a channel with just one concept

• Thou shalt not flog a formula

• Innovate. Innovate. Innovate.

• Thou shalt recharge your batteries.

• God is in the details.

• To thine own self be true.

• Go forth and multiply.

   

She spoke about the necessity of reaching viewers on their wavelength and language, constantly innovating and exploring new genres, keeping in touch with changing viewer tastes and the importance of presentation of a concept or story to a channel or production house.

Joyce Thierry, who conducted the next session, explored the anatomy of a TV programme, maintaining that on television, characters matter more than the personality of actors, unlike in movies, where the hero often overshadows his reel character. Good research skills and an interesting point of view are, hence, an important component of any good script, she said.

Among the suggestions that were thrown up during the course of the workshop, it was felt that channels should form focus groups for channel executives to help them feel the pulse of the viewers. The dearth of availability of scripts also hampered the study of earlier scripts by established and aspiring writers. While fear of theft of concepts often hinders a free exchange of ideas. speakers agreed that a writers? guild, like ones in the US and Canada, would go a long way in protecting writers? interests. The need for writers? training institutes was also expressed by many participants in the workshop, while the need for policing channels to weed out detrimental material was also felt.

The need for patience in a scriptwriter?s career was brought home by a budding participant who pointed out that most writers are often turned away from production houses at the gate itself. His lament about how was a security guard expected to judge the worth of his work (which is as far as he has been able to get thus far with the various production houses in the city).

Vinta Nanda, best known as the writer behind the marathon serial Tara, spoke of the degeneration of content in television soaps and programmes. Social commitment, she said, need not necessarily mean making documentaries, but being sensitive to viewers? tastes and thinking about the impact of their writing on the multitudes who watch TV. Television currently portrays a society that is non-existent, she said. Social workers have to spend days undoing the damage wreaked upon gullible audiences by regressive soaps, she pointed out.

BM Vyas, in a lighter vein, pointed out that the most ordinary lives have a lot of drama in it. Speaking on the hows and whys of a serial, he said that bringing out this drama is as important as the story structure and communication techniques. Asserting the need to keep a balance when dealing with channels, he said a positive outlook was important. An antagonistic attitude would often mean the writer?s work not being given an airing while if the writer was willing to work within the constraints of the system there were myriad ways of subtly getting across positive messages, was how he saw it.

Continuing the lighter note, Vipul D Shah noted that a writer should seek out characters from among his surroundings and then develop them with one?s imagination. "The characters have to be unique as well as identifiable", he said. Comedy serials stipulate that the protagonists have a unique peculiarity, a certain style and a background, on the basis of which interrelationships and his reactions in adverse situations can be fleshed out.

In his address on developing a comedy, Shah said that the genre is yet to get its due in a developing television industry like the Indian one, accounting for the high incidence of slapstick comedy current here.

Participants also got an insight into the legal aspects of scriptwriting from Film Writers? Association?s Rajbir Singh, who spoke of the problems faced by Indian scriptwriters. Most do not sign contracts with production houses, are often not given credits, and are sometimes not paid on time.

Maintaining that scripts are a writer?s intellectual property, Singh said that the association safeguards interests of writers by getting producers to give writer their dues on time.

The association registers screenplays, concepts and dialogues of writers and updates members about laws and changing regulations. Writers cannot be changed midway through a serial, he informed, without the permission of the earlier writer. Again, production houses have just one year?s rights on the writer?s script, after which it can be reclaimed, he said.

Saans and Chunauti writer Mir Muneer stressed the need for budding writers to soak up literature, both English and Indian, in order to hone their writing skills. "One can start with adaptations of English plays, as a stepping stone to good scripts", he said.