Zee changes programme timings in a bid to improve ratings
In a bid to find some of that old magic with viewers, Zee TV has once again gone in for a change in its programming s
In a bid to find some of that old magic with viewers, Zee TV has once again gone in for a change in its programming schedule. One show has been pulled off midway, another introduced in its place and existing shows have had their timings changed. Deewane To Deewane Hai has been pulled off air from 14 November and Hip Hip Hurray, earlier telecast on Thursdays and Fridays at 7:30 pm, will now be shown only on Fridays.
Aan, a new serial that‘s all about old world traditions, has stepped into the 7:30 pm slot on weekdays from 19 November. Produced by Anand Mahendroo‘s Advance Entertainment, the weekly soap is directed by Sunil Salgia and stars Dimple Inamdar, Ela Bhate and Sushil Johri and has a repeat telecast at 12:30 pm.
Sarhadein has been shuttled around once again. It has been pulled out of the late night 10:45 pm slot into the 8:00 pm slot from 19 November. Daily soap Ek Tukda Chaand Ka finds itself removed from the prime time slot of 8:00 pm and pushed further back to the 11:00 pm slot.
Zee Telefilms senior vice president Partha Sinha justifies the move thus: "Ek Tukda Chaand Ka has been forwarded to the 11:00 pm slot, as it is aimed at a more mature audience. Since Sarhadein is doing well we have brought it forward to 8:00 pm."
Sinha claims that Kohi Apna Sa,Choti Maa - Ek Anokha Bandhan are doing well, Nilaamghar is looking up, and Justajoo and Sansaar are picking up slowly. About its interactive experiment Aap Jo Bole Haan To Haan,Aap Jo Bole Na To Na, Sinha says: "We will be doing something to increase the value of Aap Jo Bole Haan?, but the plans are still on the drawing board."
The juggling exercise is not new to Zee. Barely two months after its relaunch campaign, the channel shifted three shows in October to increase its audience share. Nilaamghar, hosted by the irrepressible Shekhar Suman, was shifted from the weekend (Saturday-Sunday 7:00 pm) to a weekly slot - Tuesday-Wednesday 10:00 pm, with effect from 16 October. Sarhadein, earlier telecast at 11:00 pm Mondays to Wednesdays, was shifted to 10:45 pm from 15 October.
At the time, Aap Jo Bole? was cut down from four days a week to two days. Instead of Sundays to Wednesdays, it was telecast only Sunday and Monday from 14 October.
CNBC India is dealing with wheels now.
The business channel has organised Auto Evolution 2001, a high powered forum for the automobile industry that will bring together leading lights of the auto sector and allied businesses. The theme for the forum, held on 19, 21 and 23 November, is Roadmap to the Future. The meet is a panel discussion led forum and encourages interaction among participants.
It will seek answers to challenges facing the auto industry and attempt to outline its role in shaping the future of the Indian economy. The meet is being held in New Delhi, Pune and Chennai. Invitees include top brass from auto manufacturing companies, auto finance services, ancillary industries and large auto dealerships to share their perspectives on the auto industry at the Auto Evolution 2001.
CNBC India, has, in the past year, launched a series of on-ground events that focus on different sectors of the Indian economy, in addition to its wide range of programs on air that bring in-depth business information and analysis.
ESPN Star Sports recently signed its first-ever terrestrial carriage deals in Laos, Cambodia and Myanmar with national broadcasters LNTV, TV5 and Mywaddy TV.
The deals will run for three years and include an agreement to air the English Premier League and other sports programmes. ESS has also concluded a carriage agreement with Vietnam‘s terrestrial national network, VTV3. Under this arrangement, VTV3 will broadcast, in addition to the English Premier League, exclusive ESS programs like the Asian X Games Qualifier in Malaysia in February 2002, the US X Games, the world‘s richest 5-a-side international football event Tiger 5s, and the CGU Asian Bowling Tour.
ESS programming was earlier available in the region through a combination of hotel and cable platforms, mainly to expatriates and tourists.
The EPL season began on August 18 2001, carried live on ESS‘ two channels, ESPN and Star Sports. This season, football fans across Asia will see 165 live games and over 1000 hours of EPL programming. In addition, there is a line-up of support news programming seven days a week, with a comprehensive menu of pre- and post-game analyses, predictions and information.
According to an official release, a potential 9.2 million viewers have been added to ESS‘s distribution figures, taking it up to a total of 79 million households on ESPN and 56 million households on Star Sports.
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