• PSLV places three satellites in orbit

     

  • PSLV places three satellites in orbit

    Submitted by ITV Production on Oct 22, 2001

    The Indian Space research Organisation (ISRO) today successfully conducted the sixth flight of its Polar Satellite Launch Vehicle, PSLV-C3, launching three satellites - Technology Experiment Satellite (TES) of ISRO, BIRD of Germany and PROBA of Belgium.

    As all other Indian satellite launch vehicles, PSLV-C3 was launched from Sriharikota Range (SHAR) on the east coast of India.

    This is the second time that PSLV is launching three satellites simultaneously. In the previous launch in May 1999, PSLV had launched Indian IRS-P4, German DLR-TUBSAT and Korean KITSAT-3. While TES and BIRD will be placed in a 568 km sun-synchronous orbit, the third satellite, PROBA, will be placed in an elliptical orbit of 568 x 638 km, which will be achieved by firing the Reaction Control Thrusters of the fourth stage of PSLV-C3.

    In its present configuration, the 44.4 metre tall, 294 tonne PSLV has four stages using solid and liquid propulsion systems alternately.

    The TES, weighing 1108 kg, is an experimental satellite to demonstrate and validate, in orbit, technologies that could be used in the future satellites of ISRO. Some of the technologies that are planned to be demonstrated in TES are altitude and orbit control system, high torque reaction wheels, new reaction control system with optimised thrusters and a single propellant tank, light weight spacecraft structure, solid state recorder, X-band phased array antenna, improved satellite positioning system, miniaturised TTC and power system and, two-mirror-on-axis camera optics. TES will also carry a panchromatic camera for remote sensing experiments.

    PROBA of Verhaert, Belgium, is a small satellite weighing 94 kg. The payloads in the satellite include high resolution camera with 115 mm diameter aperture and wide angle camera having aperture of 60 mm.

    BIRD of the German Space agency, DLR, is a small satellite weighing 92 kg, intended for testing small satellite technologies and a new generation of infrared sensors for the detection of hot spots like forest fires and volcanoes from space.

    Pictures and information courtesy ISRO.

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  • IBF plans to limit membership to broadcasters

    Submitted by ITV Production on Oct 20, 2001

    The Indian Broadcasting Foundation, a 29-member association essentially representing broadcasters, has a new "a" priority issue on its agenda.

    It has scheduled a meeting for the 24 October (Wednesday) in Mumbai where the main topic of discussion will be a proposal to change the IBF‘s membership norms. If the plan goes through then only broadcasters will be entitled to become IBF members. Non-broadcasters (production houses for instance) will only be allowed associate membership with no voting rights, an IBF member revealed.

    Industry sources indicate that the "exclusivity" of the IBF may be further enhanced by blocking out any broadcaster whose annual turnover is below Rs 50 million.

    How this move will help the industry better address the various issues confronting it remains a bit of a mystery though.

  • IBF plans to limit membership to broadcasters

    The Indian Broadcasting Foundation, a 29-member association essentially representing broadcasters, has a new "a" prio

  • AXN has some buzz going with BBC, Discovery

    Submitted by ITV Production on Oct 20, 2001

    Spread the message is what it is all about. AXN is aggressively pushing its brand through its celebrated Need That Buzz? ad campaign. Consisting mainly of three interesting on-air ads that are being aired not only on sister channels Sony Entertainment, SET MAX and CNBC India but also on BBC Asia. Very soon the campaign hopes to reach a larger audience on Discovery Channel.AXN, which is in its third year in India, is currently in talks with Discovery for a cross air promo pack. The deal, on the verge of finalisation, stipulates that ads be aired on Discovery India and vice versa, and is likely to hit screens in the first week of November. AXN East Asia will have a similar arrangement with Discovery East Asia, says Rohit Bhandari, senior marketing manager, AXN.

    According to Bhandari, Need That Buzz? conveys the channel‘s motif of providing pure escapist entertainment to audiences. The campaign, which consists of four brand ads, was produced by the TBWA creative team in Singapore. Two months ago, AXN entered a barter promo contract with BBC, wherein both channels air cross promos. The arrangement ends in December.

    AXN‘s Need That Buzz? print campaign has received worldwide recognition from three of the most prestigious awards honouring creative excellence in advertising - The Clio Awards, The International Advertising Festival - Cannes Lions, and the Asian Media Awards.

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