Star gets into the act with Channel Nine Gold library
Channel Nine Gold's loss has been Star's gain.
The bad times in the television business have got to Cinevista Communications as well.
Cinevista, a leading television programme producer, has reported negative results with a net loss of Rs 34.50 million in the first half (H1) ended September 2001. Total income for the half-year ended 30 September 2001 stood at Rs 110.2 million as against Rs 253 million for the same period last year.
The company has posted a net loss of Rs 34.5 million, against a net profit of Rs 30.80 million for the same period last year. Cinevista had posted a sales growth 55 per cent and a growth of 44 per cent in profit after tax for the half year ended September 2000 over the same period the earlier year. The current year‘s figures stand out in stark contrast with these figures.
The Cinevista scrip was down 4-7 per cent yesterday on the Bombay Stock Exchange. The scrip moved beteen Rs 45 and Rs 42 and closed even lower at Rs 42.50 with close to 6200 shares changing hands.
The television industry has started feeling the heat of deteriorating market conditions as is evident by the half yearly results shown by many media related companies. The bad times are probably just beginning for the industry.
National Geographic Channel plans to go wilder. But if you thought they are going to introduce more wildlife programming, think again!
The channel that is about to turn three in India, has a slew of plans up its sleeve to relaunch itself as an ‘entertainment channel‘ in the subcontinent. "I am tired of seeing NGC listed under the educational programme category in the newspapers", says newly appointed senior VP, content & communications Dilshad Jal Master.
The next six months, she promises, will see NGC targeting the 25-year olds with a host of adventure-n-exploration shows, programmes on science and technology as well as lighter series on cultures and people.
Master balks at the label of ‘infotainment‘, though. "It may be educational in the process, but it is essentially entertainment", she avers. A widely scattered audience of five to 50 year olds from 20 million Indian households would agree.
A recently concluded qualitative study conducted by the channel across several Indian cities showed that NGC is watched even prime time soaps are at their tear-jerking best on other channels. "We wouldn‘t mind pitting our best series against the soaps," she says.
That is precisely what the channel is doing with SuperCroc, a two hour special that will be aired on 9 December at 8 pm. Four years of research have gone into the making of the programme that delves into the discovery of a prehistoric mammoth - Sarcosuchus imperator, in the parched sands of the Sahara. The show does not only traces the way the SuperCroc lived and died, it also traces its descendants in swampy Australia, Florida and even in India.
Gerry Martin makes his first NGC appearance on SuperCroc |
The in-house team of Dr Paul Sereno and Dr Brady Barr is joined by Indian herpetologist Gerry Martin during their exploration in India. The extensive research, the rigorous travels and the life size models of the 40-foot long reptile created for the SuperCroc, have all contributed to making it one of the costliest NGC shows produced so far. The show will be followed by a 13-part series on crocodile chronicles, three of which are filmed in India.
Although some region specific programming is in the pipeline, the study commissioned by NGC revealed that audiences are keen on seeing more of the world outside India, rather than about India itself. NGC is also planning to target women, who are increasingly choosing to watch the channel, says Master. Some of the envisaged programmes include those on health, medicine and culture.
Master discloses that the 18 hours of Hindi dubbed programming that NGC started airing in September this year has gone a long way in increasing penetration from 7.8 million households to 20 million now.
NGC is also planning to trace the National Geographic Society‘s grantees who are working on several wildlife projects in remote corners of the country like Garhwal or Coorg, and using the inputs for making more shows on the channel.
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