The much delayed launch of the education channel Zed TV from the Zee TV stable finally took place late last evening at the hands of Indian information and broadcasting minister Sushma Swaraj. Other attendees at the function were Maharashtra chief minister Vilasrao Deshmukh, the Himachal Pradesh chief minister, and the edication minister for Maharashtra Anil Deshmukh.
Swaraj said that she was delighted to launch the educational channel, because it was something that India needs at a time when parents are tearing their out because children are tuning into television to watch movies, soaps, series and normal TV pulp programming. The other political leaders echoed that sentiment and went out of their way to praise Chandra for his venture. "You are doing what we should be doing," they all said.

She however cautioned that the channel‘s fate will be decided by its programming. "A 24 hour educational channel is a bold initiative; it‘s a promise you will have to live up to," she said.

The channel is however starting with just five hours of original programming going up to eight hours daily, says Chandra. Initially to be aired in English it will be made available in six languages altogether, he added.

The channel will have programming targetd at various age groups right from toddlers to to school children to youth to professionals to women to senior citizens, disclosed Zee Interactive Learning Systems CEO Uma Ganesh. "It will whet Indian‘s appetite for learning and will drive viewers to the zeelearn.com web site, the Zee Career Academy and Zee LiveWire centres," she said.

"We expect to do a revenue of Rs 5,000-7,000 million per annum from our entire education business in the next five years," she added.

After a number of postponements, Zed TV, the education channel from the Zee TV group is to be launched on 12 October. The channel is being beamed off Asiasat 3S. It will initially be digital free to air but will be converted into an encrypted and paid service in the near future.
The launch is slated to take place at the hands of information and broadcasting minister Sushma Swaraj. Zed TV CEO Uma Ganesh says the channel is expected to tot up an annual revenue of Rs 1,000 million per annum in five years.

At start up, it is offering programming bands targeted at toddlers, school going children, youth, women, IT professionals, and shows targeted at lay consumers.

"We have talk shows, quizzes, cookery, and game shows - to make education fun," says Ganesh. "There are also shows to make consumers aware about law, finance, parenting."

Students will also be taken through tutorial programmes around entrance exams to specialised courses such as management, engineering, hotel management etc.

Ganesh says the channel is going to be the star of the Zee TV pay bouquet. "It will be a must carry channel on cable TV networks because of its content," she says.

He has been a mover and shaker in the big bad world of global media. Yesterday, however, Paul Kagan, who founded and grew Kagan World Media into the powerhouse that it is in research, data and information dealing with the traditional and new media worlds, announced that he was selling it and its related companies, to US-based Primedia in a stock deal.
?Paul Kagan and his global organization are one of a kind in the media and communications sectors,? says Tom Rogers, Primedia?s chairman and CEO. ?No source of information is more quoted about subjects ranging from radio to TV broadcasting to cable TV to broadband technology to sports and motion picture finance, streaming media and wireless communications. Primedia will clearly benefit from the enormous expertise and talent of the Kagan team, who will provide a unique strategic planning resource for Primedia?s own growth and development.?

?As someone who has spent a lifetime valuing media properties and selecting high-potential media investments, I feel very confident in placing our assets in the hands of Primedia,? said Paul Kagan. ?The fact that we sold for stock rather than cash reflects my support for Primedia?s leadership and the positive effect that will have on the long-term potential of Primedia shares.?

Properties acquired include Kagan Euromedia magazine, based in London and Asia Cable & Satellite World magazine, based in Hong Kong. Kagan properties include 38 trendwatching newsletters, 95 data-centric forecasting reports and 20 high-level executive conferences. Other Kagan assets include www.kagan.com, a global media news and data website with Kagan-on-Demand?, a pay-per-view service using highspeed search software to archive over 42,000 pages of analysis and more than 6,000 data documents. The acquisition also includes Kagan Consulting, which provides strategic advisory and valuation services.

?Paul will continue to oversee a broad range of Kagan operations, contribute to publications and moderate sessions at industry conventions and Kagan conferences,? said Rogers. ?A major component of the agreement is that Paul will become vice chairman of Primedia Ventures, our venture capital investment arm,? continued Rogers. Paul?s enormous wealth of contacts and understanding of media technology and finance will provide substantial additional clout to our fund.?

?Both companies publish media magazines, newsletters and reports and have on-line businesses as well as exhibitions and conferences,? Rogers said. ?Primedia has a broad number of B2B media and entertainment properties and a growing online presence through its B2B portal, IndustryClick, that the Kagan content will expand. The traditional media properties in our Primedia B2B Group includes such publications as Cable World, Telephony, Broadcast Engineering, Wireless Review and SIMBA (the leading newsletter and conference business covering the electronic information industries), and such online offerings as MediaCentral.com and TelecomClick.com.

?The nature of the Kagan newsletters and databases, and the analytic approach they take is perfect for offering useful information for decision- makers online,? Rogers continued. ?Our B2B interactive efforts are aimed at providing a framework for decision-makers and the content Kagan provides is perfectly suited for this approach. This is the type of acquisition that the ?new Primedia? will look to make in that it adds a premier brand with talented individuals, new and traditional media applicability and opportunities for revenue growth.?

?The broadband cable and satellite industries have become global industries and having the European and Asian counterparts of our U.S.-based Cable World provides excellent international expansion opportunities for Primedia,? continued Rogers.

Primedia will retain Kagan offices in Carmel, California; Denver, London and Hong Kong. Although numerous operating synergies will be generated by the acquisition, there are no plans for staff cuts among Kagan?s 140 employees.

Primedia, with 1999 sales from continuing businesses of $1.7 billion, is a targeted media company with print, video and Internet businesses focused on consumer and business-to-business audiences. The Company publishes more than 220 magazines, and owns and operates approximately than 300 Web sites and other Internet properties

Zee TV has pulled off the curtain on its Sawaal Dus Crore Ka game show format. For starters, the show will air at 8:30 pm three days a week cum end this month.
A selection process will result in 21 of the millions of contestants who have sent in their entries being part of the first buzzer round. Three questions will be asked to select three contestants for the second round. Whoever answers the question right first moves into the second round.

In the second round, the three contestants will be pitted against each other and whoever gets two out of three questions right will move into the rounds that follow; the others will be eliminated.

He/she will be in the hot seat. Three questions will be hurled at him; if he gets two of these right he will progressively move onto the next round.

The buzzer round gives the winner Re 1. For each subsequent round, a zero is added to that figure. To win the magic figure of Rs 100 million he will have to go past nine rounds of questioning. Shoudl he/she fumble and go wrong in round eight, he will get only Rs 1 million as the prize money.

The questions are being devised by Derek O‘Brien of Cadbury Bournvita Quiz Contest fame. The host had not been announced at the time of writing.

Zee TV has, however, kept the viewer in mind too: viewers could win anywhere from Rs 15,000 to Rs 2,000 should they have a copy of TV World, the Zee TV programming guide with them. Each copy of TV World will have a six digit number printed on its cover. During each show one number will be generated by a computer and announced. Should a viewer have a TV World copy with all six digits matching he stands to win Rs 200,000; if he/she has five digits matching the prize is Rs 15,000; if four, it is Rs 4,000.

Classic Hindi movie channel Star Gold, which was launched last month, is gradually clawing its way back into Indian viewers homes, thanks to a push from the Star TV Network distribution team.

According to Star Gold head Raj Nayak, the channel was languishing for a fortnight but now has managed to get about 55 per cent penetration in Delhi and Mumbai, almost 100 per cent penetration in Kanpur and Lucknow, and 85 per cent in Ahmedabad.

"We have got a deal in place with Seven Star. We expect a resolution with InCable soon. Even RPG in Calcutta should get sorted out," he says. "I‘m looking at a penetration of about what Star World has for Star Gold in the next 15 days."

Three video on wheels (VOW) Vans are expected to go around in 70 towns in Punjab, Madhya Pradesh, Rajasthan and Bihar over the next week promoting Star Gold. "It‘s a channel headed in the right direction," he says. "We will occupy our rightful place in the cable and satellite television universe."

Channel Nine India is quite pleased as punch about the performance of its shows on the 7-9 pm block on DD2. The company has sent out release highlighting how DD shows were performing before its launch and post its launch.
The management claims to have signed some top notch advertising clients among which figure HLL, Nestle, Paras and Emami, "all of which have commited large amounts of ad-spends on our programs" says a spokesperson.

Hectic activity is on at the channel to kick off the new 9-10 pm block which is slated to launch in mid-October.
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DD performance before launch

DD peformance after launch of Channel 9.