In an interview given to a business television channel, R K Singh, CEO of Zee Telefilms has said that Zee will soon launch a new game show offering Rs 10 crore as prize money to counter Star TVs Kaun Banega Crorepati. The show is likely to be aired in the same time slot as that of KBC and will directly compete with it.

The show will have a high degree of viewer interaction along with a very transparent elimination round. There will be around thirty participants who would be gradually eliminated to pick out a winner. Each elimination round is expected to reward the participants who made it till there.

Apart from the game show, Zee will be adding quite a few new shows of different genres to their channel

This move shows the pinch that Zee was facing from Star‘s KBC and the money that can be staked in these cable wars having fierce competition. However it is the Indian viewer who will eventually benefit from these one-upmanship moves.

In a bid to revitalise the sagging Zee Movies channel, Zee TV is relaunching it as Zee-MGM by mid October. No details were made available about the deal between MGM and Zee Telefilms for the partnership, excepting that it has been labeled as a joint venture.
Zee Movies had launched in mid-March 2000 with a library consisting of a la carte movies and shows from MGM, Pearson, Diskovery, Passport, Pearson, Fremantle. But it failed to make a dent with the channel. Offering competing fare was HBO which had launched around that time with better movies and packaging.

Indian viewers also failed to buy Zee TV‘s foray into English language programming as it is primary perceived to be a provider of Hindi entertainment and information fare. The rebranding and association with MGM should go some way in removing some of the dissonance in the earlier branding exercise. Mainly because MGM is an international brand and has had a pretty good run in the local theatrical cricuit.

But one will have to wait and watch whether viewers will get swayed away from the attractive fare that HBO is supposed to start beaming out over its south Asia channel with all the four studios agreeing to participate in the channel after close to three months of bickering.

The MGM library mainly consists heavily of sixties and seventies products. It includes such legendary series as James Bond, Rocky, Pink Panther. Other titles include award winning and popular movies - Thelma & Louise, Four Weddings and a Funeral, Moonstruck, Silence of the Lambs, Rain Man, Fargo, Dances with the Wolves and a host of others. Zee-MGM will also showcase critically acclaimed MGM masterpieces from the Woody Allen series as well as its vast repertoire of timeless classics.

The MIPCOM 2000 (International Film and Programme Market for TV, Video and Cable & Satellite) seminar will be held at the Cannes Palais des Festivals, Paris from October 2 to Actober 6. Also MIPCOM Junior (Youth Programming Screenings) from September 30 to October 1.
Many distinguished sepakers will make presentations at the MIPCOM conference. Participants will get to learn about the rapidly growing multi-channel environment along with rapidly developing digital and wireless technologies, broadband Internet and interactive services.

Also, for the first time, MIPCOM will open a new exibition dedicated to the new media companies.

For more details about the seminar visit: www.mipcom.com

The race is on to bag the rights to telecast Sri Lankan cricket in India. The major players in the running are Sony Entertainment Television‘s Set Max channel, Zee Sports, ESPN-Star Sports and other production companies.
Set Max, which had acquired the telecast rights for all the cricket matches played in Sri Lanka in the previous season, had paid a sum of $7.75 million to the Sri Lankan Cricket Board. Channel bosses have been making a pitch to bag the rights over the past two-three weeks. Sony Entertainment‘s Anand Desai is believed to have made a pitch, as also ESPN-Star‘s Manu Sawhney. Sony apparently has the first right of refusal for the rights.

The Sri Lankan board is hoping to make an announcement soon. Zee Sports is in desperate need of good cricket product for its Zee Sports channel as is Sony for Set Max. If ESPN-Star bags the rights it will be in the drivers‘ seat in the Indian market as it will have wrapped up all the major telecast rights for cricket for cricket mad Indian audiences. Stay tuned.