Finally India‘s only television portal is here. Indiantelevision.com, a vortal based on India‘s burgeoning cable, satellite and terrestrial television and industry was launched on February 25 by the industry stalwart- Zee Telefilms‘ Chairman Subhash Chandra.
According to Anil Wanvari, a media analyst and also the founder & CEO of the company, the vortal aims at being ‘the one stop source for everything related to the Indian television‘. Indian Television Dot Com Pvt Ltd, which started off in form of India‘s first and succesful paid e-mail newsletter-The Indian Cab&Sat Reporter, has come a long way since then.

True to its name, Indiantelevision.com offers a variety of services to the industry. As of now the site is focusing on a huge information base wherein it lists a wide array of industry resources like media houses, advertising agencies, producers, directors, photographers, makeup men, actors etc.

Apart from this Indiantelevision.com also has plans to introduce the B-to-C model on the site, which will provide entertainment to the viewers in form of new, gossips, games revolving around the popular television, programmes. The B-to-C area will not only entertain the viewers but also form a part of valuable feedback to the industry in the form of suggestions and recommendations from the viewers.

"We want to generate revenues not just gather plain valuation" were the words of the CEO at the launch. He asked for blessings from the industry which would assure success for the portal which boasts to be objective.

Discovery Channel seems to be working hard in increasing the penetration of the infotainment channel and increasing its popularity. It is working on the ground level to directly reach the audience.As per the channel‘s plans to introduce a new series every three months, the channel has kicked off roadshows to promote its latest programme ‘Raising the Mammoth‘ which will be launched on 12 March, 2000. It would be a part of ‘Watch the World Over‘ series. Discovery Communications India has already got in Bernard Bulgues, the French explorer who was behind the path breaking expedition which excavated the still-intact remains of the 20,380 year old beast ‘Woolly Mammoth‘.
The French explorer is expected to interact with over 800 school children in Mumbai and will chat on www.indiatimes.com.

The channel already boasts that it has a penetration of over 15 million homes. The penetration of the channel rose tremendously following the introduction of the Hindi language feed.

Discovery Channel will promote its sister channel Animal Planet which will be its priority in the year 2000. It would work on increasing the distribution network of Animal Planet and would double the number of decoders to over 1,000 units. However, both the channels even though on similar lines, would have an identity of its own.