MUMBAI:  News18 Lokmat has announced its number one position in the Marathi news genre with the launch of an advertising campaign.

The channel marked the milestone with a front-page ad in The Economic Times on Wednesday, highlighting its number one position and largest market share in the Marathi news segment. News18 Lokmat also released a print ad in the Marathi daily Lokmat on Monday, reinforcing its dominance.

As per the latest BARC (Broadcast Audience Research Council) data, the market share of News18 Lokmat is 22.2 per cent, ahead of all its competitors. (Source: BARC | Market: Maharashtra/ Goa | Period: Wk 52'24 | Audience: All 15+ | Metric: Market Share per cent)

News18 Lokmat’s success lies on the back of its quality content, addressing ground-level issues that directly impact people's lives and real-time coverage of local politics and events. The channel delivers a well-rounded and comprehensive view on various issues, offering a national perspective to local issues.

Known for its objective reporting, insightful analysis, and diverse perspectives, News18 stands as India’s largest and most influential news network. With a commanding presence in key markets and leadership across genres, it continues to shape and define the Indian news landscape with authority.