01
MUMBAI : Facebook Marketing India has released its first case study of 2013. Published last week, it details how Penguin Books India used Facebook to increase awareness and attendance for its flagship Spring Fever 2013 book festival. Bangalore based social media agency, AliveNow, was instrumental in strategizing and executing this highly successful campaign in February and March this year. The case study was published on Facebook Marketing?s official page, www.facebook.com/MarketingIndia which has close to 3 million (30 lakh) engaged users from the digital, social media and marketing communities.
The case study details how AliveNow helped Penguin India garner over 7,400 registrations in a 2 week period for the 10-day gala event held in New Delhi. Spring Fever is one of Penguin India?s flagship events attended by celebrities like Shobhaa De, Vikas Khanna, Ruskin Bond, Vikram Seth, Ramchandra Guha, etc, who interact with book enthusiasts, aspiring writers and literature lovers. Using various Facebook features like applications, ads and sponsored stories, Penguin India was able to increase awareness, engagement and registrations to the event.
Sharing the quote from the case study published by Facebook, Hemali Sodhi, Penguin India?s Vice President for Marketing & Communications said, "Spring Fever is a festival designed by keeping the reader in mind, and is open to all booklovers to attend and connect with their favorite authors. Our primary outreach platform on the digital space was Facebook, and we are delighted with the overwhelming response and enthusiasm that our posts and outreach generated. Through Facebook, Spring Fever quickly became viral and was shared extensively, bringing more likeminded readers and book lovers to the festival - and to our page."
Commenting on this development, Mr. Adhvith Dhuddu, CEO of AliveNow shared, "It?s a wonderful feeling when Facebook itself shares a case study of how we help brands use the social network. We believe in result driven social media campaigns and this is one example of how we work closely with our clients to achieve just that."
Press Release: Facebook Marketing shares Penguin India?s success story as its first case study of 2013.
AliveNow - Social Media Management
The case study can be accessed from the following links below:
[1] Facebook Marketing India page: www.facebook.com/MarketingIndia
[2] On AliveNow?s SlideShare channel: http://www.slideshare.net/AliveNowInc/facebook-casestudypenguin-indiaalivenow
[3] Direct download link to the Case Study: http://fbrep.com//SMB/penguin.pdf
