Aaj Tak, the 24-hour news channel, is reaping the rewards of the hard work put in the year gone by. Helped along by events that pushed news channels to the forefront, Aaj Tak claimed a 156 per cent increase in its viewership post 11 September.
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As the year drew to a close, CEO G Krishnan bagged the Media Person of the Year Award for the year 2001 at the Media meet Award ceremony. Media Meet, the association of advertisers and media professionals, conferred the award upon him during its 7th Awards ceremony, held at Mumbai on 28 December. Aaj Tak completed a year of operations on 31 December and claims to be the leading news channel with a channel-share of 53 per cent and a connectivity of more than 24 million households. The same function saw the Media Planner of the Year 2001 award going to Jeffrey Crasto of Euro-RSCG Advertising. |
