BBC World, the international news and information channel form the BBC stable, is the most watched channel amongst the cream of Indian business decision makers. This was the finding of a recent survey conducted by premier research agency ORG-Marg.

The research was carried on with a sample size of 1030 respondents. The respondents were senior executives designated as general managers and above across the top 500 private sector companies registered in India, the largest 100 public sector companies and the leading 100 financial sector companies.

73 per cent of those surveyed said that they had watched BBC World during the previous week - more than any other channel. The survey also revealed that 84 per cent of the respondents watched BBC World in the previous month. Popular entertainment channels like Zee, Sony, Star and DD all failed to attract viewership of more than 50 per cent of the respondents.