B4U Music and and Sony Music jointly launched an all girl band, ‘Teer‘ at Velocity, at Tardeo in south Mumbai on Tuesday night. The four girls represent the changing trends in India‘s urban diaspora, according to the channel.
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All the four girls comprising Teer are trained vocalists, some of whom have been performing in the country for the last few years. According to B4U Television Network chief marketing officer Rajnish Lall, Teer is another step towards the channel‘s commitment towards promoting upcoming talent. Delhi based Tannishtha, a Hindustani classical singer and stage actor, terms the debut album as a statement about ‘woman power‘. Model Petula, dancer Juliet and western classical singer Shefali, all from Mumbai, make up the rest of the band. The selection process of the band involved copious auditions of several young girls across the country, as the channels searched for the right blend of voices, versatile dances and positive attitude, says B4U. The cassettes, CDs and the video of one song were launched at yesterday‘s party. The channel plans to come out with more albums and further videos gradually. Well known Farrokh Dhondy has been involved in writing and composing the songs in the debut album of Teer. Each song, according to B4U officials, tells a story to a modern, distinctly new and suggestively Indian beat. |
