Big FM picks Pankaj Vassal as regional business head: West & East

Mumbai: 92.7 BIG FM, the radio arm of Reliance Broadcast Network (RBNL) has appointed Pankaj Vassal as vice president- regional business head for West and East.

Vassal will report to 92.7 BIG FM business head Rabe T Iyer.

He will be responsible for business growth and overall P&L for the business vertical. His key focus areas will be to grow the radio business, expanding the West and East Zones of the network from the revenue point of view.

He will be working closely Neeti Virmani who has been appointed as station head for Mumbai. Her role will involve - managing overall business and operations of the Mumbai station while managing the P&L, by driving functions including sales, programming, and marketing.

Iyer said, "We are happy to have the talented and well endowed duo of Pankaj Vassal and Neeti Virmani come on board 92.7 BIG FM. Am confident, their vast and in-depth understanding of the mass markets, coupled with their ability to delivery outstanding solutions to marketers requirements will deliver optimally to the business. I wish them the very best."

Vassal said, "I feel proud and excited to have joined a growing and vibrant organisation like RBNL at a time when the organization is transitioning into a media giant. I respect the vision and culture of the organization, and look forward to taking on new challenges and to contributing towards helping RBNL reach greater heights."

"I am delighted to have joined the dynamic RBNL family. The world of multi-media entertainment has fascinated me and I am eager to the take up this challenging role, and learn and contribute to the best of my ability", Virmani added.

Vassal brings with him close to 15 years of experience, having worked across organisations like Amway, Motorola, Asian Paints and Essel Packaging.

Virmani comes in with over 14 years of experience across general management, marketing and sales at mass consumer focused organisations like Aircel, Pepsi, Airtel, Aptech and STG.