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US-based Crown Media Holdings, parent of Crown Media International, is in talks with the Modi Entertainment Network (MEN) to set up an Indian joint venture for kid‘s channel, Kermit. Crown is exploring whether a relationship of this kind will help increase its distribution and advertising revenue.
Kermit has been distributed by MEN in India over the past year or so and more than 5,000 IRDs have been placed with cable operators to enable them to receive the encrypted service. The channel charges cable operators a carriage fee of around Re 1 per subscriber. Indian cable ops have also paid up advances for the IRDs.
Elsewhere in Asia, Crown has taken the decision to relaunch Kermit as a day part service on Hallmark, which is also being recast and reintroduced with a snazzier look and better packaging. Kermit will cease to be telecast as a separate 24 hour feed over Asia from 1 November.
