The Star TV India management is confident that its music-channel-turned-youth-channel-turned music channel Channel V is going to hit the right rhythm now that it is 87.5 per cent under its control. The channel is currently doing a music road show in Delhi.

The Star TV India management has brought the channel under its management and senior managers of Channel V have been relocated to Star's India hq in Mumbai, while others were let go of earlier this year. Star TV India programming head Sameer Nair says the focus is going to go back to basics: music.

The channel is keen to flog select music lables on its service on a revenue sharing kind of basis. It is also going o revive its road shows in a big way, apart from its music awards show by next year. The Channel V revival gameplan includes leveraging the Internet by conducting online promotions and linking the channel programming and offline events through its website www.vindia.com.

Star TV marketing and ad sales head Raj Nayak say that Channel V will be packaged and sold along with the other Star properties such as Star Plus, Star World, Star News, etc. He expects this tack to work in the channel's favour and is confident enough of targeting a 40 per cent increase in ad revenues in 2000-2001.