Discovery brings short form series 'D10' to MipTV

MUMBAI: Discovery Enterprise International, the programme sales and licensing arm of US non fiction broadcaster Discovery, has announced the launch of ?D10?, a series of shorts that can be specially adapted for any client, on any platform.

The new package is being showcased at the on-going television trade event MipTV 2012.

D10 takes Discovery?s tremendous archive of over 10,000 hours of premium content to offer the entertainment package for mobile and online subscribers. With nearly unlimited content that can be personalised to match any client?s needs, these awe-inspiring, one to two minute clips are made of the best top 10 moments from the company?s portfolio of global brands, led by Discovery Channel and including TLC, Animal Planet, Science Channel and Investigation Discovery.

Discovery Enterprises International senior VP Nicolas Bonard said, "As the industry?s leading producer of factual entertainment, Discovery distributes the world?s number one library of nonfiction programing that resonates with an eclectic, widespread, international audience. With enough content to develop any type of customizable short, it is only natural to further expand the company?s offering to clients with subscribers across multiple platforms."

D10 clients will obtain such clips as ?World?s Deadliest Sharks?, ?Top 10 Wild Survival Techniques? or ?Incredible Makeovers?. D10 can be tailored for any platform, including mobile, games, Terrestrial Television, DVD and Publishing. For mobile clients, D10 will be used for streaming video or screen savers. Discovery content will also be tied in to creative interactive games, or used as bonus footage for DVDs. D10, and its collection of the best of Discovery?s riveting content, is available immediately for all digital, mobile and online clients.