MUMBAI: Manu Sawhney, the managing director of ESPN Star Sports (ESS) till Star took over the joint venture, will join soccer club Manchester United as a director next month.
Sawhney?s role will involve making the Manchester United brand even bigger and helping it expand globally.
Manchester United raised $233 million and recently listed on the New York Stock Exchange.
This announcement coincides with the start of the Barclays Premier League. In the previous season the club narrowly missed out on being crowned champions due to a goal difference.
Sawhney has been with ESS for 16 years, having served in India as managing director before he moved to Singapore as the MD of the 50:50 joint venture between News Corp and Walt Disney.