Sportfive extends media rights contract with Fiba for Asia

MUMBAI: Europe?s leading sports marketing group, Sportfive International, will continue to serve as the International Basketball Association?s (Fiba) exclusive media rights partner for four more years till 2015.

The deal will see the agency continue to market Fiba?s major rights in Asia, excluding Japan and the pan-Arab region. Fiba had first partnered with Sportfive in 2007.

The period will include the 2013 Fiba Asia Championship in the Philippines, the 2013 Fiba Asia Women?s Championship in Thailand, the 2014 Fiba Basketball World Cup in Spain, the 2014 Fiba Women?s World Championship in Turkey, and in 2015 the Fiba Asia Championships for men and women with the host countries to be announced soon.
 
?We are very pleased to continue our partnership with Fiba. It has been a successful and enjoyable collaboration so far and we are continuing our work to further strengthen this relationship. We hope that this renewal will become just one of many projects as we move forward this year and develop new basketball opportunities," said Sportfive International chief executive Shaila-Ann Rao.