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As part of its expansion of programming and new media initiatives,Turner Broadcasting System Asia Pacific, Inc. (TBS) is restructuring its regional advertising sales operations.
This new move involves creating separate sales forces for the entertainment and news divisions to build on the strength of its international brands - CNN, Cartoon Network, and Turner Classic Movies - across multiple platforms.
Jennifer Fletcher has been promoted to senior vice-president, advertising sales for Turner Entertainment Networks Asia Inc. (TENA). Reporting to Dave Dickman, who relocated to London in January, and Steve Marcopoto, President and Managing Director of TBS, Fletcher will look after advertising sales for Cartoon Network, TCM, HBO South Asia and the company‘s new CETV venture in China. Fletcher was previously vice-president for TBS advertising sales.
Mark Whitehead, Vice President, News Network, Asia Pacific is relocating from Singapore to Hong Kong and expands his responsibilities to manage CNN‘s sales operations in Hong Kong, South East Asia and Korea.
Monty Ghai takes on the new role of Director, Global Client Solutions, Asia Pacific. As TBS‘s first Director for Global Client Solutions in Asia, Ghai will be responsible for working with advertisers to build marketing partnerships which leverage the corporate capabilities of Turner and other Time Warner properties to build new revenue streams.
