Zee English to scrap its Indian programming

Zee English is making a few changes in its programming and seems to be going the Star World way. It has decided to scrap its Indian programming and will now focus exclusively on foreign content. This move seems to be the channel‘s effort to become more focused on the upper crust audience.

The channel had some four Indian English shows on air. The shows were The Life Style Show, Tonight with Feroze, Spice and You Got It. The channel will get in some additional foreign programmes to fill in these spots.

It can be noted that Zee English has not achieved the kind of popularity amongst its target elite English-speaking audience that its rival channel Star World has achieved. The move to improve or revamp its programming might also attract additional advertising revenue.